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Posts Tagged ‘Gui Borchert’

72andSunny Dives Deep into the Brew for Starbucks

The biggest name in coffee didn’t need to go with hashtags or cross-brand promotions today: it had an interactive mini-documentary by 72andSunny up its over-caffeinated sleeve.

The purpose of the spot is to recast Starbucks as a sort of offline social networking platform by visiting locations around the world and observing the people who frequent them.

It’s compelling.

It’s also very similar, conceptually, to the 2010 film Life in a Day: all filmed in different spots around the world during a single 24-hour period.

Shorter spots and credits below.

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Borchert Joins 72andSunny

After spending the last two years at Fallon London, where he was perhaps best known for his work on various Orange efforts, Gui Borchert has joined up with MDC-owned, L.A.-based 72andSunny as a creative director. Borchert, who is based in 72′s Los Angeles HQ and “makes a mean caipirinha” according to comments from agency CEO John Boiler, has been involved in a variety of other notable campaigns during his career including Puma’s “Love=Football” while at Syrup, K-Y and Dell during a one-year stint at Mother and was involved with Nike+ while serving as an associate creative director at R/GA.

No word yet on whether Borchert will work on specific accounts or across the 72andSunny portfolio in his new role.