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Posts Tagged ‘Guillaume Raffi’

goodness Mfg. Mocks ‘Sillycon Valley’ for Toshiba

goodness Mfg. takes on Silicon Valley in a new spot for Toshiba, presenting their Encore 2 as “the one device that quiets the hype.”

In the animated, 30-second “Sillycon Valley,” goodness Mfg. presents a cartoonish tech world gone overboard, complete with coffee drones, 5D printing and “smart scissors.” While disparaging tech to sell a tablet may be a questionable strategy, and “Sillycon Valley” may go a bit too far into the ridiculous at times to seem like an effective satire of Silicon Valley tech hype, the tagline at least wraps things up nicely. Still, it’s hard to imagine “Sillycon Valley” persuading anyone to go buy the Encore 2.

The agency takes a different approach with “Unleash Yourself,” this time showing the Satellite Click laptop’s versatility at a wide range of tasks while highlighting its portability due to its detachable keyboard. It’s a more effective approach than “Sillycon Valley,” selling the product for what it can do, rather than what it doesn’t claim to be. Stick around for “Unleash Yourself,” along with credits, after the jump. Read more

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Peterson & Co. at Euro Unveil First Work for Cracker Barrel

Four months after officially being named AOR for highway exit fave Cracker Barrel, Euro RSCG Chicago has rolled out its first work for the restaurant chain and dare we say, it’s nothing you’d expect from a brand that thrives on its “Old Country” style. When this spot first arrived in our tips box a week ago, we shrugged it off simply because it was a Cracker Barrel ad. But after a second glance at the “Handcrafted” work above as well as the one below, we were pleasantly surprised by the executions that reflected CB’s down-home style (including its trademark shadow boxes) but were visually appealing at the same time.

The kaleidoscopic presentation of the ads (courtesy of Paranoid director Nieto) is only improved by the musical accompaniment, especially with the spot below called “Home,” which makes us want to revisit our Fleet Foxes records immediately. It looks like Euro Chi CCO Jason Peterson and his crew may have themselves a winning formula, at least for this client. Credits after the jump.

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MTV, Y&R Team Up to Raise Awareness About Human Trafficking

In an effort to help combat human trafficking, Y&R NY and MTV EXIT (End Exploitation and Trafficking) produced the above video, titled “Planet Better.” The video is premiering today (probably as it wasn’t the most uplifting Valentine’s Day fodder) across MTV properties and will be available to purchase from the iTunes store. The touching clip follows a young girl who moves across borders for love, only to be sold into the sex trade before MTV gives its viewers worldwide human trafficking statistics and information about how they can help.

Lending their talents to the project are media/advertising music collective Black Iris and their friend Bethany Cosentino of the band Best Coast. Together, they recorded the song “When Will I Find Love?,” which Black Iris wrote specifically for this project. All proceeds from iTunes downloads of the songs will go directly to organizations for people working to rescue and rehabilitate victims of human trafficking.

“Human trafficking, especially of young women for sexual exploitation, is a crime which violates basic human rights; rights to freedom, equality and dignity. MTV’s unique global network can support and promote these rights.” says MTV International’s SVP, social responsibility George Arnold in a statement. “‘When Will I Feel Love’ is a powerful video, and a powerful way to reach out and raise awareness among young people, across borders and language barriers,”

Credits follow after the jump.

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