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Posts Tagged ‘Guillermo Vega’

72andSunny Opens Up Shop in New York, Hires Guillermo Vega as ECD

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72andSunny has just opened up 72andSunny New York, a 13,000 square foot office located on the top two floors of 30 Cooper Square in the East Village.

“We think we’re better for being part of the New York creative community—and we think we can make it a little better by being there,” said Chief Strategy Officer Matt Jarvis.

The agency also announced the hiring of Guillermo Vega, formerly executive creative director of Wieden+Kennedy São Paulo, as executive creative director of the New York office. Vega helped found W+K São Paulo, bringing it from a shop with three employees to one with over a hundred over the course four years, while winning clients such as Nike, Coca Cola, Levi’s, and Heineken. Prior to W+K, Vega spent over 13 years at Y&R, where he rose to regional creative director and oversaw Latin America from the Y&R headquarters in New York.

Vega will lead 72andSunny’s New York office along with managing director James Townsend, who will be relocating to New York from the Los Angeles office. While with 72andSunny in Los Angeles, Townsend worked with clients such as Samsung, ESPN, Truth and will continue to lead the Samsung brand from New York.

72andSunny’s New York staff currently consists of “40 designers, writers, strategists, social media planners, brand managers, and content production people” and they will initially focus on the Samsung and Smirnoff brands. Read more

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W+K São Paulo, Nike Remind Brazil ‘Tomorrow Starts Now’

W+K São Paulo has a new spot for Nike entitled “Tomorrow Starts Now,” reminding Brazilians who have just had their hearts broken by the World Cup that they still have the Rio 2016 Summer Olympics to look forward to.

The well-produced 60-second spot, created in conjunction with PBA Cinema/Produtora Associados and director Nico Perez Veiga seeks to inspire with a montage of Brazilian athletes training and competing at their respective sports. While the inclusion of indoor soccer may poor a little salt in some still fresh wounds, the larger message is to forget the past and move forward. The dialogue and voiceover free spot relies entirely on its soundtrack and footage to get its message across, ending with the “Tomorrow Starts Now” tagline, which serves as both an inspiration for a nation in need of some cheering up and a more general Nike-style rallying call. Stick around for credits after the jump. Read more

W+K, 180LA Invite the World to Rio for Coke and Pepsi

The 2014 World Cup is coming to every continent but Westeros–and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the “One World, One Game” campaign.

The first spot in Coke’s “largest-ever marketing campaign” series is a global tour of  its latest “corporate social responsibility” project.

The company’s press release reassures skeptics: it surprised team members who “thought they were being filmed for a Coke documentary” with complimentary tickets to Rio, where they’ll “carry the national team flags onto the pitch during the Germany vs. Portugal match.”

We might point out that they were being filmed for a Coke documentary series, but we’re not quite that cynical.

Further chapters flesh out the local teams’ stories.

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And Now, the Polar Opposite of the Olympics Brought to You By Comedy Central

We almost spit out our coffee this morning when watching this hilarious spot that was sent to us yesterday from W+K Sao Paulo, which is promoting Comedy Central’s Latin American invasion. Directed by Hungry Man’s Bryan Buckley, this two-minute clip offers some self-deprecating humor while introducing us to the World Cup Siesta, which we’re sure ESPN would totally broadcast were it actually real (on the Ocho perhaps?).

In a statement, Buckley says, “I couldn’t bring myself to watch a single Olympic Event. And hell, I was in London when they were happening. That’s how much shooting World Cup Siesta messed with my mind. I kept saying to myself what can possibly be more exciting than that?” Truth be told, we’ll never take our nap time so casually again. Credits after the jump.

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Family, Friends, Elements Won’t Stop Nike’s Running Girl

It took the joint efforts of W+K’s Portland HQ and Sao Paulo branch to come up with this new sport for Nike, which arrives just a week after AKQA launched its own running-themed piece for Nike+. Maybe it’s that time of year to motivate people to get off their asses and get in shape (but wait, isn’t it almost winter?). Whatever the case, W+K’s latest Nike work features an athletic, extremely focused gal who is undeterred by whatever life throws at her and can give Forrest Gump a run for his money (Rocky doesn’t stand a chance, but we’re somewhat reminded of his classic jog through Philly here). The spot, dubbed “Some Time Together,” promotes Nike’s Lunarglide + 3Shield line and will be complemented by weekly “Never Stop Running” challenges on Facebook and other social media channels. Credits after the jump.

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Vega Joins Doria at W+K Sao Paulo

Guillermo Vega, who has basically been a Young & Rubicam lifer and spent the last three years in NYC as a creative director, has left for an ECD gig at W+K Sao Paulo. The network’s recently opened Brazilian branch lured Icaro Doria back to South America to co-lead the agency and it now appears that he’s got a new partner-in-crime.

Vega and Doria will run the 25-strong shop along with managing director Andre Gustavo. Prior to joining Y&R’s New York office, Vega spent nearly a decade as a CD then ECD at the network’s Buenos Aires office. You can read the somewhat broken Google translation announcing Vega’s arrival here.

Y&R Fights Arizona Racial Profiling with Some of Their Own

In April, Arizona Governor Jan Brewer signed SB1070 into law, making “looking like an illegal immigrant” a searchable offense in her state. Despite drawing nationwide criticism for approving the controversial, racist law and for reallocating $10 million of federal money from education to border control, Brewer was reelected on Nov. 3. After a summer of protest and anger, Arizona is still using its law enforcement to racially profile Latinos in their state. Considering that Arizona used to be part of Mexico, this accounts for an awful lot of people being racially-profiled for as long as at least another one of Brewer’s terms in office.

In order to continue protesting the law, the Border Action Network teamed up with Y&R NY to help turn the racial-profiling back onto Governor Brewer. The Profile the Governor website adopts the governor’s methods of reasoning, concluding that if every Latino-looking person could be an illegal immigrant, then everyone blond, Caucasian woman could be the governor of Arizona. This includes random people on the street, Reese Witherspoon in Legally Blonde, and even Lindsay Lohan during her prison mugshot.

So, find a photo where you’re at your whitest and most blonde, upload it to the website and find yourself at the head of Arizona’s state government. Really, who can tell the difference?

Credits after the jump.
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