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Posts Tagged ‘Gus Black’

Momentum Worldwide, Budweiser Remind You That ‘Friends Are Waiting’

Momentum Wordlwide revealed one of the cuter safe drinking PSAs you’re likely to see for Budweiser last Friday, timed to coincide with Global Be(er) Responsible Day.

The ad continues Budweiser’s affiliation with cute dogs (as seen in Anomaly’s “Puppy Love” Super Bowl spot). In “Friends Are Waiting” we are introduced to a man and his companion, a yellow lab, through a montage of the dog growing from a puppy to an adult. We then see the man leave with a group of friends, six pack of Budweiser in hand, telling the dog he’ll see him later. The lab waits patiently all night, accompanied by the text, “For some the wait never ended. But we can change that.” Then the man returns home to a very excited dog, explaining that he spent the night at a friend’s house, followed by the message, “Make a plan to make it home. Your friends are counting on you.”

It’s a pretty adorable approach to the overly familiar safe-drinking PSA, and sure to have dog owners of all stripes teary-eyed. By taking a different angle on the subject, and appealing to people’s natural love of their pets, it just may be memorable to make an impression and get dog owners to make safer drinking choices. Momentum is supporting the spot with the #friendsarewaiting hashtag, in an effort to help spread the message.

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Thursday Odds and Ends

-Jason Aspes has returned to O&M after a few years’ absence to serve as global group creative director on InterContinental Hotels Group.

-D.C./Nashville-based iostudios is looking out for Tennessee parents with a new, resourceful site. link

- Philly-based Red Tettemer O’Connell + Partners has hired former Puma exec Adam Leaventon as connection strategist.

-Dallas-based agency Firehouse has promoted Greg Hunter, formerly of Mother NY, to group creative director/principal.

-What hath Tyler Durden wrought? Deutsch NY has created the “Protein Fight Club” for client, MilkPEP (above).

-L.A.-based commercial prodco Traveling Picture Show Company has signed director Gus Black for exclusive representation.

-Boston-based agency Connelly & Partners has merged with ISM to create a new, long-winded travel and hospitality marketing offering titled ISM/CP Travel & Lifestyle Group. link