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Posts Tagged ‘Gustavo Sousa’

Mother and Stella ‘Give Beautifully’ for the Holidays

Mother and client Stella Artois released a series of spots this week that put a light twist on the sentimental holiday classic: real-life stories starring real-life people!

The campaign, which will roll out over the globe in the coming weeks, centers on a series of short films illustrating truly unexpected gifts in an effort to showcase “loss and redemption, love and community, timeless romance and artistic beauty.”

Here’s the first film, “Lights,” which coincidentally stars the owner of a Christmas tree farm:

Three more below.

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Thursday Odds and Ends

 

-Mother has appointed Brazilian-based creative director Gustavo Sousa, as partner. As a result, Sousa has relocated to
Mother New York where he continues as the CD leading the Stella Artois brand globally.

-WPP-owned, Kansas-City-based VML has teamed up with educational non-profit Minddrive to launch the “Social Fuel” tour (above).

-Barker/DZP has promoted Patrice Caracci to account supervisor.

-Newly formed marketing agency Avocados from Mexico, Inc. (AFM) has allocated $36 million to grow the category and appointed Arnold Worldwide as its integrated agency of record. Arnold WW beat two other N.Y. finalists, Grey and BBDO, for the integrated assignment.

-Regular The Office director Jeff Blitz is now available again for commercials via Anonymous Content.

-Charles Ramsey‘s heroics in Cleveland have earned him a free year of food from McDonald’s. link

-Rolls-Royce has launched a global creative pitch. link

-Leagas Delaney has hired creative duo and Saatchi/BMB alums David Fitzsimons and Peter Crothers.