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Posts Tagged ‘Guyda Bru’

TD Bank Gives Manhattan Passersby a Taste (and Touch) of the Woodlands

TD Bank, with the help of Philly agency Tierney and production company PRG, is offering some respite from the concrete jungle that is NYC with a new experiential campaign that touts the financial chain’s commitment to the woodlands. Don’t worry, the project’s not preachy or really self-aggrandizing. Instead, the parties involved have erected an interactive video wall at the TD Bank storefront on 14st and 5th Ave that lets passersby feign interaction with the forest and creatures within. How? By using a PRG Mbox, which serves as the video wall server that normally up until now been used for large-scale shows for the likes of Jay-Z and Spiderman: Turn Off the Dark. While curious folks get their touch on and “interact” with the woods, an LED ticker scrolls out habitat acreage preserved, in NYC landmark units, so everyone gets to oooh, aahh and get their learn on all at the same time.

In addition to the wall, Tierney and the rest of the gang have set up a pair of audio-enabled electronic viewmasters across Manhattan, from Columbus Circle to Union Square (with more to come), which allow those of you who are sick of the cityscape to peer into the forest. You have a few weeks to immerse yourselves as the viewmasters will be up through Nov. 11. If you’re interested, check out a footage clip after the jump along with credits.

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Finally, A Summer App for the Socially Inept

Do you find yourself unable to make engaging small talk during the summer months? Really, you do? Well, in that case, Philly-based PR/ad agency Tierney’s free mobile app could be perfect for you.

Summer Conversation Starters” features five location options where one might have a difficult time doing anything but complaining about the oppressive summer heat. Say, for example, you’re at a baseball game. As the press release suggests, ladies can use their new app to bat their eyes and the nearest hunky baseball stud and ask, “Is there a fourth base?” Say you’re at a water park surrounded by sunbathers who looks as though they need to be annoyed. Fire up the app and say, “Up to 80% of your lifetime sun exposure can take place before you reach 18.” Just like that, interesting conversation is generated…unless you get ignored.

The self-promotional campaign also features outdoor ads adorned with QR codes and copy that reads “Spread the word like SPF 50.” If you just want to download the app directly and put it to the test, you can do so here. Credits after the jump.

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