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Posts Tagged ‘Gyula Pados’

RPA Fills in the Gaps for Farmers Insurance

Insurance: a confusing thing that you’d rather not think about…unless you’re measuring the amount of money it drains from your bank account every month.

Farmers Insurance wants to make the process a little less painful with the help of RPA, which produced this new TV campaign and an interactive website to help customers identify those potentially disastrous blind spots in their coverage.

In the first of two ads helmed by Craig Gillespie — better known as director of the Gosling vehicle Lars and the Real Girl – the dad from Juno helps demonstrate the difference between the world we’d like to live in and the one we wake up to every day:

Another one after the jump.

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Fred Armisen Hugs Bruce Willis for Honda, RPA

Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA’s “Hugfest” spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen.

The simple, straightforward spot features Willis urging viewers to hug those around them that they care about — “the people that matter to you, matter to us” — as a way of emphasizing Honda’s commitment to safety. Armisen then appears and hugs Willis for the duration of the 60 second spot.

“Our simple, yet engaging, big-game spot is intended to highlight not only Honda’s deep concern for the safety of our customers, but the actual industry-leading crash test results that back up our commitment,” explained Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc.

The campaign extends beyond the big game spot, with a large social media component utilizing the hashtag #hugfest. During the Super Bowl, Honda posted “real-time video reactions from Willis about events such as penalties, fumbles and referee calls on the brand’s @Honda Twitter feed.” Immediately after the spot aired, Honda encouraged viewers to send virtual hugs (actually Willis hugging the camera) to loved ones who they couldn’t be near during the big game. Today, Honda is collecting hugs via Twitter by asking people “to send a picture or Vine of their hug with the hash tag #hugfest.” Bruce Willis will then respond with a “meme appraisal of the hug.” Additionally, Honda will have a homepage takeovers at MSN and ESPN, where a 30-second spot “How to Hug” video featuring Willis and Armisen will greet visitors to the sites. You can view “How to Hug,” along with credits after the jump. Read more

Chris Paul, Cliff Paul Return for State Farm

From Translation comes the second installment of the Chris Paul/Cliff Paul State Farm saga, which will make its TV debut tomorrow night.

If you recall, Episode I (the entire premise of which rested on a pun about the word “assist”) premiered during the NBA’s Christmas Day games. This obviously isn’t the first time we’ve seen a professional athlete star in State Farm campaigns, but what Translation realizes that DDB Chicago doesn’t is that having a professional athlete actually attempt to deliver lines and, well, “act” isn’t the best idea. I’m a Packers fan through and through, which is why it made me so unbelievably uncomfortable to watch Aaron Rodgers totally bomb during those “Discount Double-Check” ads. Seriously, the dude was out-acted by a bunch of preschoolers.

Unless you have Blake Griffin or Peyton Manning at your disposal, just dress up your professional athlete in funny clothes, offer 3-5 variations of the site gag, and don’t ever give them lines. Hey look, it’s Chris, er, Cliff Paul wearing funny glasses and a dapper suit and an argyle sweater. Haha, so silly. See how easy that was? Now I want to watch more. Credits after the jump.

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Chris Paul Bumps into ‘Cliff Paul’ in Latest State Farm Spot

L.A. Clippers All-Star point guard Chris Paul got plenty of airtime yesterday beyond his team’s beatdown of the Denver Nuggets.Thanks to this latest effort for State Farm, which this time comes to us from Translation and director Craig Gillespie (the guy who helmed Lars and the Real Girl and the Fright Night remake), we learn that Paul has an identical twin brother who happened to accidentally get separated from him at birth. Though the pair take two different career paths, with “Cliff Paul” becoming a State Farm rep (of course) their fundamentals remain the same. At the very least, this cute installment for the insurance brand (wait for the twins’ brief reunion at the end) gives poor Aaron Rodgers a breather from more kids’ heckling–at least for now. Credits after the jump. Read more