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Posts Tagged ‘Haley Garyet’

TDA_Boulder Urges Super Models to Use Protection During Fashion Week

You know summer is over when New York Fashion Week and its media maelstrom descends upon our fair city. TDA_Boulder, however, has some words of advice for the “super” models attending the events in this faux PSA for client Sir Richard’s Condom Co.:

Use protection lest your accidental children be too beautiful for this world.

The spot will run on TV during cable coverage of the Week on E! while simultaneously appearing on the web pages of big-name fashion pubs like Vogue and WWD.

It aims to “build brand awareness among social/style influencers, especially female”, though we wonder if the models themselves will relate.

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

TDA_Boulder Illustrates ‘Alternatives to Mobile’ for FirstBank

When last we heard from TDA_Boulder, the agency envisioned an Amish paradise made possible, in part, by client FirstBank’s new mobile banking app.

Today we got some new and amusing creative for the agency to promote the same app. The point of this “three-off” corollary is that banking, like many other things, is more fun on your phone–just don’t tell your teller. As the brief reads, “Mobile banking is (relatively) fun.”

Things (other than banking) that are definitely cooler on smartphones than in real life:

Angry Birds

FirstBank1

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Boulder Condom Brand Ushers in First Annual ‘Birth Control Day’

Boulder-based condom brand Sir Richard’s, which always makes us think of that damn Branson for reason, is giving a shout-out to the anti-procreation community by inaugurating the first annual “Birth Control Day.” While BBH Asia-Pacific and Mentos encourage baby-making, hometown agency TDA does the exact opposite via a series of digital “Happy Birth Control Day” cards you can email, update, tweet, pin, flip, smack and rub down (well, we guess) to let your partner know, no kids, no way. FYI, the actual Birth Control Day will be celebrated on Nov. 13, which marks the date back in 1921 when Margaret Sanger was arrested for trying to block the NYPD from shutting down the nation’s first American Birth Control Conference. There are a dozen e-cards to choose from on the campaign’s microsite and we’ve posted two of our faves. Credits below.

AD: Haley Garyet
CWs: Ryan Dean Waite, Phil Van Buren
Developer: Jason Lewis
ECD: Jonathan Schoenberg