Well there’s no good way to talk about this week. So let’s just take a moment to distract ourselves from the cray with another round of videos. You’ve had a long week, especially those of you working in Boston and Texas. The rest of us, we’re with you in spirit, doing our thing. Let’s get to it, shall we?
7. This first spot from St. John Ambulance is a tricky one. We follow the life of this man who is apparently suffering from cancer. It’s tragic, really, the kind of sad story you hope your life never turns into. And then things get better. But wait, not so fast, there’s a twist ending! It’s sad as all heck in a way, but eye opening. Views: 205,482.
6. Personally I’m a bit surprised this hasn’t gone further – it’s a piece with our favorite sports brand, Red Bull. This time they strapped lights onto wake boards and shot a video of athletes doing a water course at night. It’s magical, in a way, how the lights streak across the sky. Very mushroomy. Yet it’s only got 260,437 views – a rare miss for the brand. But still, you’d kill for that many views on your latest thing, no?