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Posts Tagged ‘Harry Calbom’

W+K Promotes Sony’s Waterproof Phone with Underwater Apps

W+K worked with Sony and development partners Motim and SoftFacade to create a series of apps promoting the Xperia Z1S’ waterproof technology.

Several of the apps, including “Goldie” (featured above), “Plantimal,” “Photo Lab,” and “Sink Sunk,” are designed to be used underwater. As you might have imagined, “Goldie” is an on-screen goldfish. When submerged in water, the fish swims around contentedly, but if you remove your phone from the water he flops around, gasping for breath. It’s a clever little diversion, which can demonstrate the phones’ capabilities for a few minutes, although Sony recommends users don’t submerge their Xperia Z1S for more than a half hour. “Plantimal” offers up a cross between an underwater plant and animal, which is happier with larger amounts of water. “Sink Sunk” is perhaps the most reusable of the apps, offering up a submarine game you can play in your sink or kiddie pool (as demonstrated in the video), while “Photo Lab” lets you develop photos underwater.

There are also a pair of apps, “Little Umbrella” and “Rainy-oke” designed for use with precipitation. Stick around for “Sink Sunk” and “Rainy-oke,” along with credits, after the jump. Read more

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Tuesday Odds and Ends

-Austin-based agency LatinWorks has been tapped as creative agency of record for Jamba Juice. First work from the agency for its new client is expected roll out in Q1 2014.

-It took a couple of weeks, but Persicope has officially confirmed that it’s taken over for Campbell Mithun’s Compass Point Media unit on media duties for Great Clips. Periscope now expands its relationship Great Clips as it’s already been serving as creative AOR for the hair salon chain since 2011. Great Clips won’t officially disclose spending, but Kantar has estimated it at $16 million.

-MRM has acquired Sao Paulo-based agency E/OU. link

-Adam Pincus, most recently managing partner at GroupM agency MediaCom, has assumed the newly created position of EVP/programming and production for GroupM Entertainment North America.

-Couldn’t resist mentioning the clip above for GoldieBlox where little girls turn into little Rube Goldbergs. (Update: And now they send us credits, which you can check out after the jump).

-NYC/Phoenix-based digital agency iAcquire has appointed Anthony Bajoras as VP of customer development.

-Myrtle Beach, SC’s The Brandon Agency has acquired Ohio-based Benghiat Marketing & Communications.

-Digiday continues with its “Confessions of a Young Ad Creative” series. link

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