Sources tell us that G2′s move to peel away from Grey has been discussed by all parties involved since late last year, but it’s been stop and start ever since. Tipsters on the Spy line, though, tell us that G2′s purported realignment was already announced at a recent town hall meeting. Whatever the case, G2′s move to Ogilvy’s New York HQ, aka “The Chocolate Factory,” doesn’t seem too far-fetched when you consider that the former’s recently installed USA CEO, Harvey Kipnis, has a relationship with the latter that dates back to 2003. We’ll try to fill in the blanks once we get some clarification and/or confirmation on the matter.

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Over the last couple of weeks, we’ve received word that the loss of client work for Campbell’s and Smuckers may have had something to do with this latest move. The Smuckers camp has been tight-lipped thus far, but sources familiar with the matter add that Campbell’s has reallocated some of its digital assignments including those for its condensed soups and beverages line, which G2 was working on (examples include the V8 juice site).  While G2′s work for this particular group of Campbell’s may be winding down, we’ve been told that the agency’s efforts for other brands in the roster, i.e. Pepperidge Farm, has been “increasing.”

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Though he only spent the last 10 months as regional director, NA at OgilvyOne, Kipnis’s relationship with O&M dates back to 2003, when he first joined up as managing director of OgilvyOne New York. Since that time, Kipnis has also served as chief growth officer for Ogilvy North America. Prior to O&M, the exec spent 11 years at Digitas, where he held various positions.

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“Nearly three-years ago Mat Zucker returned to OgilvyOne to embark on a journey with us to grow our creative portfolio in new directions.

He took us to Cannes with the Search for the World’s Greatest Salesman. He brought a fresh new meaning to David Ogilvy’s “We Sell, or Else” credo. He helped us win new business and became a sought-after creative jury member.

Mat has informed us that he is now ready to begin a new journey – and will be leaving Ogilvy. We will miss him. He was a terrific creative partner and mentor to many.

Please join us in wishing him all the best in his new venture.

Dimitri and Harvey”

No word on where Zucker is headed to, but from what his LinkedIn tells us, he’s also serving as a correspondent at The Faster Times. Ogilvy had to no look further than from within, as the departing exec’s duties will be absorbed by Shackleton alum Alfonso Marian, who initially partnered with Zucker as co-CCO at OgilvyOne last summer. Prior to his second tour of duty at Ogilvy, Zucker held senior creative roles at the likes of Agency.com and R/GA.

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-McCann lost Lufthansa, but we’ve been told that the impact is “small” outside of Germany. link

-Carrot Creative gives us “Instacheer” for the holidays. link

-AKQA continues its work with Pencils for Promise in its holiday card. link

-Sweden seems to have taken to crowdsourcing. link

-JWT New York tells us that “the sea is calling” in a new campaign for Royal Caribbean (above). link

-Ogilvy One New York appointed Dimitri Maex as managing director. Maex replaces Harvey Kipnis, who is moving up to regional director for OgilvyOne North America.

-Pittsburgh indie operation Smith Brothers Agency hired former DDB Worldwide VP of client services Michael Bollinger as president.

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