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Posts Tagged ‘Heather Fullerton’

StrawberryFrog Amsterdam Has a New MD

Barely a week after his agency lost partner Heather Fullerton to McCann NY, StrawberryFrog informs us that Melinda Eskell is taking her seat as the managing director at his agency’s Amsterdam office.

The Frogs as they’re known describe themselves as a “Cultural Movement agency” and thus, Eskell’s role is to “spark cultural movements” for the agency’s clients, which has ranged from Heineken to IKEA to Pampers over the years. Eskell is no stranger to the aforementioned beer brand, as she spent nearly four years as global marketing head for Heineken up until last year.

Eskell’s agency-side experience meanwhile includes stints as a manager of engagement at Organic EMEA, a GM at Clemenger BBDO and an MD at Ogilvy.

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StrawberryFrog Partner Fullerton Departs for McCann

StrawberryFrog founder/chairman Scott Goodson confirms to AgencySpy that partner Heather Fullerton is no longer with the agency as she’s split for McCann NY. McCann didn’t provide comment at the moment, but according to Goodson, “Heather decided to join McCann because they offered her a massive salary and promises that it wants to change from a dinosaur into a Frog. We are fans of Heather, she made incredible contribution[s] to StrawberryFrog by leading our Morgan Stanley and Starbucks and we will be cheering her on from the pond.”

As a side note, we’ve been hearing from sources that SFrog is “evolving as an agency” and  “continue[s] to make leaps in the future,” but we’re still trying to get clarification on what this exactly means. In the meantime, let’s go back five years and reminisce about the agency courtesy of USA Today, shall we?

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