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Posts Tagged ‘Heidi Black’

The Martin Agency Introduces ‘The Hopsons’ for Benjamin Moore

The Martin Agency would like you to “Meet the Hopsons,” a family who live in a giant bouncy house.

The Hopsons fell in love with their neighborhood but, since all the houses have vinyl siding, they assumed they couldn’t paint theirs. Since they love color, this was a problem. The Hopsons came up with an unusual solution and decided to live in a giant bouncy house. And so begin the whacky adventures of “Meet the Hopsons.” At over two minutes the premise, which might have made for a fun 30-second spot, feels stretched far too thin, and it’s not until the last 30 seconds or so that the idea is tied to Benjamin Moore’s Revive paint for vinyl siding. Still, “Meet the Hopsons” is not entirely without some degree of quirky charm. It’s just hard to believe anyone would stick around long enough to see Benjamin Moore’s product presented as the solution. Stick around for credits after the jump. Read more

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PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!

Sex Sells, So Sealy Brings Us Mattress Porn

The “Trust Sleepy’s for the rest of your life” catchphrase is not only the most creative mattress slogan ever, it might also be the cleverest double entendre of all time. For other mattress brands hoping to appeal to new customers, second place is all you can really hope for. Arcana Academy, a new Los Angeles agency founded by “headmasters” Shane Hutton (a nine-year Modernista! vet) and Lee Walters (who spent six years at Arnold)  may have a stronghold on the silver medal after debuting two Sealy, Inc. mattress spots that end with “Whatever you do in bed, Sealy supports it.”

Combined, the 30-second spots are good enough, but not great. “Good Neighbors” (above), the lesser of the two commercials, falls into that let’s-get-it-on squeaky mattress trope that stops being funny when you’re twelve years old.

“Tester,” on the other hand, manages to simultaneously stay fresh and familiar. A plastic blue butt molding attached to what can only be described as a phallic handle bounces on a Sealy mattress as a woman speaks French over a 70’s porn instrumental. I don’t know three words of French, but she sounds sexy, and I bet she’ll seduce some guys into buying new bedroom merchandise. Strange, but effective. It’s what would happen if you mixed an infomercial with Brigitte Bardot voice-over from fifty years ago. Well done, Arcana.

You can almost see them brainstorming: “Let’s put a sexy French model on the bed!” “No, too obvious.” “What should we do then?” “How about a blue butt? Gets the message across and doesn’t make women feel insecure.” “Perfect. Blue butts it is.”

Credits after the jump. Read more

With the NBA Lockout Looming, This is All We Have

Basically, it comes down to next Monday’s meeting between the NBAPA, the owners and commish David Stern (yes, it seems these meetings are proving to be increasingly useless) to see whether an actual season will happen, so, in the meantime, why don’t you NBA fans and gamers take solace with this spot for NBA2K12 from 72andSunny. Basically, it’s a follow-up to Jordan’s “Kiss my rings, biyatch” spot and asks fans, whether they be celebs like Drake and the dork from Dodgeball or your average joe, to profess what they think is the greatest NBA team ever. What say you, audience? Damn, this impending lockout irks us. Credits after the jump and, thanks to a tipster’s heads up, a Samuel L. Jackson-starring Nike spot that aired during the last NBA lockout in 1998.

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Michael Jordan Would Like You to Kiss the Rings

 

The greatest hoopster of all time (in our humble opinion, at least) takes center stage in this new spot from 72andSunny for NBA2K12. Here, Air Jordan reflects on each of the six rings he won with the Chicago Bulls (let’s forget the Wizards era, please) and still argues that his game-winning shot in the ’98 finals against Utah was not aided by a push-off. But yeah, we agree with you MJ, it’s really hard to top the 95-96 era Bulls, complete with a 72-10 record and Dennis Rodman‘s multiple hairstyles. Are you one to disagree? Credits after the jump.

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