In response to the recent natural disasters that befell Japan, BBH’s offices worldwide are set to undertake a 24-hour “jog/cycle/row-athon” to raise money for the victims of the tragedies.
On April 14, BBH staff in New York, London, Singapore, Mumbai, Shanghai and Sao Paulo will workout in shifts for the entire day, with the hardcore sweat festivals streamed live online from each of the six offices. Participants will include chairman Emma Cookson, strategy director Heidi Hackemer, and CEO Greg Andersen (whose own shifts will kick-off and end the marathon).
“There are bigger things we can do together than make ads,” Andersen says in a statement. “What has happened, and is happening, in Japan keeps that in clear perspective.” Last year, BBH London held a similar event for charity and raised £17,000. Donations can be made to the event’s website here, where you can watch all the action take place starting at 12 a.m. EDT on Thursday. Currently, the only live video feed is from New York, so you might as well take in that nice skyline with the Empire State Building while you’re at it.