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Posts Tagged ‘Heidi Hackemer’

BBH Will Sweat for Japan All Day and Night

In response to the recent natural disasters that befell Japan, BBH’s offices worldwide are set to undertake a 24-hour “jog/cycle/row-athon” to raise money for the victims of the tragedies.

On April 14, BBH staff in New York, London, Singapore, Mumbai, Shanghai and Sao Paulo will workout in shifts for the entire day, with the hardcore sweat festivals streamed live online from each of the six offices. Participants will include chairman Emma Cookson, strategy director Heidi Hackemer, and CEO Greg Andersen (whose own shifts will kick-off and end the marathon).

“There are bigger things we can do together than make ads,” Andersen says in a statement. “What has happened, and is happening, in Japan keeps that in clear perspective.” Last year, BBH London held a similar event for charity and raised £17,000. Donations can be made to the event’s website here, where you can watch all the action take place starting at 12 a.m. EDT on Thursday. Currently, the only live video feed is from New York, so you might as well take in that nice skyline with the Empire State Building while you’re at it.

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The Power of Participation: Spending Time in Hyper Island’s Playground

As part of our effort to encourage input from industry folks, we turn the floor over for a minute to Maria Eriksson (left), director of executive education at Hyper Island, a digital media school formed in Sweden in the mid-90s. Here, Eriksson offers a recap of Hyper Island’s recent industry gathering dubbed aptly enough, The Playground, and discusses the need for creative participation.

Last month, Hyper Island debuted The Playground, a new series of industry gatherings designed to bring creative minds and geniuses together. The thinking behind these meetings is to create a collaborative space for like-minded individuals in disparate areas of innovation to share, speak and learn from each other’s experiences on a particular topic. The first  Playground centered on the ‘power of participation.’

Participation is inherent to all agencies and organizations, but has never been more vital in this age of beta, experimentation and social production.  When exploring the concept of ‘participatory beta’— committing small amounts of resources to drive bigger-thought, innovation initiatives — the group agreed that while collaboration and engagement is crucial, it can be impossible to predict the catalysts responsible for turning the idea into a community. And that’s the exciting part.