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Posts Tagged ‘Heineken’

Doogie Howser (Almost) Drinks Heineken Light for W+K NY

From a kid in scrubs to a man with an angry inch, Neil Patrick Harris is quite possibly our leading example of a Renaissance Dude. The star may now add “drinking beer” to his illustrious resume along with acting, singing, cooking and talking to Smurfs.

Well, sort of…

According to The New York Times and Stuart Elliott, NPH (as the cool kids call him) will help promote Heineken Light in a humorous campaign created by Wieden + Kennedy New York that includes television and online spots and a microsite:

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The One Club Wants Your Vote for the Champagne of Beer Commercials

Over Memorial Day Weekend, I was on a beach, in Cape Cod, blasting Heart on my waterproof boombox and enjoying a couple cooler-fresh brews with my college roommate (I know, I hate me too).

A middle-aged woman, in head-to-toe Lily Pulitzer, walked by, a beach chair on either shoulder, a giant umbrella in one hand, and an oversized bag of toys in the other. Her two sticky-fingered children in tow complained loudly about about the temperature of the sand under their feet. The woman saw us out of the corner of her eye. She told her wards to stay put and walked back a few feet to where we were sitting.

“Blue Moon?” she asked.

I smiled. “Yes, it is”

“What you’re doing right now,” she said, “How I spent my entire twenties. Enjoy it.” And she soldiered on.

“That,” I said to my roommate, “would make a great beer commercial.”

But, if there’s anybody who knows a thing or two about great beer commercials, it’s perhaps the folks over at The One Club.  In honor of Summer, the un-official Season of the Beer, the organization has compiled the top One Show beer commercials of the past 15 years, and they’re offering us the privilege of voting for our favorites. From Heineken to Red Stripe, the gang’s all here. The winners will be announced July 26th at a hop-pin’ happy hour event, location TBD.

In addition to the beer ad toast, One Club, along with D&AD, has unveiled its 2011 Pencil Rankings. If you remember, the Ranking system  launched this past winter and serves as a barometer for creative performance from both the One Show and D&ADs. Take a guess as to the who topped the rankings this year.