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Posts Tagged ‘Hugo Bierschenk’

BBH NY Launches Campaign for PS4′s ‘Infamous: Second Son’

BBH New York continues its PS4 onslaught with a live-action spot at the center of their new campaign for Infamous: Second Son, the third game in the best-selling Infamous series and Sony PS4 exclusive (you might consider it Sony’s answer to TitanFall, which we reported on yesterday).

The entirely live-action (although there is some silent gameplay footage on the end screen before the Playstation logo), :75 spot “depicts a locked-down city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection (DUP).” Rowe is depicted in the ad by a somewhat passable lookalike in his trademark red cap, trailed by the DUP. The new ad teases the kind of action players can expect from the game, while avoiding revealing anything about the story. It should draw interest from both fans of the series and newcomers.

BBH New York’s campaign rolls out with “TV advertising based on the short film,” as well as additional “complementary online advertising.” Gameplay developer Sucker Punch, meanwhile, has released a trailer showcasing gameplay features players can expect in the new game. Infamous: Second Son will be released on globally on March 21st. Stick around for credits after the jump. Read more

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Wednesday Odds and Ends

-BBH London boys Hugo Bierschenk and Dean Woodhouse have moved across the pond to join the creative department of BBH New York.

-TBWA unit Being reinvigorates Mr. Peanut for the modern age (above) and nabs Robert Downey Jr. as VO. link

-Branded content studio The Department of the 4th Dimension added director Stephanie Rausser to its roster. link

-Design/VFX studio Spontaneous hired Cara Cutrone as VP/MD in its New York office.

-Ogilvy NY CCO Lars Bastholm gives us tips on how to win a Cyber Lion at Cannes. link

-Alma DDB appointed Diego Yurkievich as SVP/ECD. link

-Hey, there are still advertisers for Skins. link

-Publicis is set to acquire integrated agency, Chemistry. link

-Ozzy and Beiber to team up in Best Buy’s Super Bowl commercial. Ideal pairing, of course. link

-Let’s check out a list of diversity-free agency websites, shall we? link