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<title>Ian MacKenzie - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Geico Reveals Hump Day Humor&#8230; on Hump Day</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="http://www.youtube.com/embed/kWBhP0EQ1lA?feature=player_detailpage"></iframe></p>
<p>While you&#8217;re battling Wednesday workdays at the office, Geico has a new addition to their &#8220;Happier Than&#8221; campaign that gives a literal visual representation to Hump Day. Yes, a camel, with humps. The camel&#8217;s coworkers don&#8217;t look thrilled with their humped friend running through channels of cubicles and interrupting their productivity. Wednesdays should be a time of cautious optimism &#8211; by the end of the day, a majority of the week will be finished &#8211; but these guys look like they just got demoted.</p>
<p>The Hump Day spot &#8211; created by the insurance brand&#8217;s longtime ally The Martin Agency &#8211; won&#8217;t be going up on the Mount Rushmore of  &#8221;Happier Than&#8221; ads. That space is reserved for <strong><a href="http://www.mediabistro.com/Dikembe-Mutumbo-profile.html">Dikembe Mutombo</a></strong>&#8216;s supermarket exploits and <strong><a href="http://www.mediabistro.com/Eddie-Money-profile.html">Eddie Money&#8217;</a></strong>s entrepreneurial skills, commercials that dealt with clever concepts that riffed on pop culture. &#8220;Hump Day&#8221; is more of a cheesy pun dragging itself over 30 seconds of airtime. Re-strum the banjo, there&#8217;s always next time. A ridiculously long credit list awaits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/geico-reveals-hump-day-humor-on-hump-day_b48578#more-48578" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/geico-reveals-hump-day-humor-on-hump-day_b48578#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/geico-reveals-hump-day-humor-on-hump-day_b48578</link>
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<pubDate>Wed, 22 May 2013 12:27:34 +0000</pubDate>
  
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<title>BBDO NY Resurrects Agent Smith for Latest GE Effort</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/loinY8MmVq8?feature=player_detailpage"></iframe></p>
<p>Has it really been ten years since <em>The Matrix: Revolutions </em>tarnished the Wachowskis&#8217;epic saga? Time flies, but while we&#8217;d rather forget the third and final <em>Matrix </em>installment, we&#8217;re happy to once again see <strong><a href="http://www.mediabistro.com/Hugo-Weaving-profile.html">Hugo Weaving</a></strong> as the relentless Agent Smith, whose dapper yet menacing visage appears along with several doppelgangers in this latest effort from BBDO New York for GE called &#8220;Agent of Good.&#8221;</p>
<p>The spot, which was directed by <strong><a href="http://www.mediabistro.com/David-Gordon-Green-profile.html">David Gordon Green</a></strong> (Pineapple Express), debuted over the weekend and showcases GE&#8217;s industrial internet technology and how the corporate giant connecting its medical hardware to its software is benefiting hospitals&#8211;or something to that effect. Despite being a decade removed from the <em>Matrix </em>films, Weaving shows no signs of rust as he brings the snarl of his most iconic character to the most sterile of environments. Stick around for the final moments for your most obvious <em>Matrix </em>reference, minus Morpheus. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/bbdo-ny-resurrects-agent-smith-for-latest-ge-effort_b47091#more-47091" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/bbdo-ny-resurrects-agent-smith-for-latest-ge-effort_b47091#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/bbdo-ny-resurrects-agent-smith-for-latest-ge-effort_b47091</link>
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<pubDate>Mon, 15 Apr 2013 11:45:12 +0000</pubDate>
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<title>Pillsbury Doughboy Giggles for Geico</title>
<description><![CDATA[<p><object width="500" height="380" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/EvFul32xKCs?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="500" height="380" type="application/x-shockwave-flash" src="http://www.youtube.com/v/EvFul32xKCs?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>What?!? Is that the Pillsbury Doughboy being used in a non-Pillsbury advertisement? Is that even legal? This is a big deal! Wait, is it a big deal? I mean, it&#8217;s not like they&#8217;re competitors of Geico&#8217;s. You can&#8217;t insure your car with baking products and you can&#8217;t bake with car insurance. Wait, can you? No&#8230;no, you can&#8217;t. Yet.</p>
<p>What we have here is an ad-crossover of sorts, which, if you think about it, wouldn&#8217;t be that surprising if brands weren&#8217;t so super protective of their copyrighted material. You&#8217;d think that someone would learn a lesson from <em>Who Framed Roger Rabbit?</em> about that joys of allowing your brands to interact with others. So it&#8217;s refreshing to see Pillsbury play ball with Geico and The Martin Agency for a joke about the giggly little Pillsbury Doughboy getting the pat-down from the TSA on his way to a baking convention. Man, that little guy really loves being touched, huh? Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/pillsbury-doughboy-giggles-for-geico_b46384#more-46384" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/pillsbury-doughboy-giggles-for-geico_b46384#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/pillsbury-doughboy-giggles-for-geico_b46384</link>
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<pubDate>Wed, 27 Mar 2013 11:06:33 +0000</pubDate>
  
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<title>James Harden Sends Entourage Member to D-League in Latest Foot Locker Spot</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/MkvByvL1YBc?feature=player_detailpage"></iframe></p>
<p>Ah, a Super Bowl breather and the<a href="http://www.mediabistro.com/agencyspy/gold-medal-winning-hoopsters-star-in-bbdos-latest-foot-locker-ads_b37594" target="_blank"> Foot Locker/NBA-focused</a> funny continues in this new spot from BBDO New York, which focuses on mohawk/fierce beard-sporting <strong><a href="http://www.mediabistro.com/James-Harden-profile.html">James Harden</a></strong>, the ex-Oklahoma City Thunder sixth-man-turned-Houston Rockets starter. See kids, this is what happens when you don&#8217;t have the flow to flaunt fresh kicks on a consistent basis: You hang out with Kim Kardashian&#8217;s ex. Ugh, we can smell the Drakkar Noir from here. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/james-harden-sends-entourage-member-to-d-league-in-latest-foot-locker-spot_b43959#more-43959" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/james-harden-sends-entourage-member-to-d-league-in-latest-foot-locker-spot_b43959#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/james-harden-sends-entourage-member-to-d-league-in-latest-foot-locker-spot_b43959</link>
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<pubDate>Thu, 31 Jan 2013 13:14:15 +0000</pubDate>
  
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<title>Giants WRs Seize Spotlight, Provide Acting Lesson in Latest Foot Locker Spot</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="https://www.youtube.com/embed/CvZ3WwEEtPQ?feature=player_detailpage"></iframe><br />
BBDO New York is back at it again for Foot Locker, continuing a fairly winning campaign for the sportswear/footwear chain and  shifting this time from<a href="http://www.mediabistro.com/agencyspy/gold-medal-winning-hoopsters-star-in-bbdos-latest-foot-locker-ads_b37594" target="_blank"> NBA stars</a> to NFL ones. Before the chants of &#8220;Cruuuuuuuuuz&#8221; ensue, let us tell you that this latest advert, which premiered last night, does indeed star New York Giants wide receiver <strong><a href="http://www.mediabistro.com/Victor-Cruz-profile.html">Victor Cruz</a></strong> and his counterpart/teammate, <strong><a href="http://www.mediabistro.com/Hakeem-Nicks-profile.html">Hakeem Nicks</a></strong>. Yes, Hakeem, we would react/act the same way were we to receive a fishing hat for Christmas, and therein lies the plot of this spot. The jury&#8217;s still out, though, on who&#8217;s the better thespian, the Giants wideouts <a href="http://www.mediabistro.com/agencyspy/eli-manning-continues-quest-to-be-most-commercial-friendly-manning-bro_b37647&amp;usg=AFQjCNGE4VjbNUQbluBusnAtvIdxPwQVnw" target="_blank">or QB</a> <strong><a href="http://www.mediabistro.com/Eli-Manning-profile.html">Eli Manning</a></strong>. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/giants-wrs-seize-spotlight-provide-acting-lesson-in-latest-foot-locker-spot_b42192#more-42192" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/giants-wrs-seize-spotlight-provide-acting-lesson-in-latest-foot-locker-spot_b42192#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/giants-wrs-seize-spotlight-provide-acting-lesson-in-latest-foot-locker-spot_b42192</link>
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<pubDate>Wed, 12 Dec 2012 12:30:00 +0000</pubDate>
  
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<title>Yes, Golf Even Appeals to the Most Confusing Metal Band in the World</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/QmguXOPc9VI?feature=player_detailpage"></iframe></p>
<p>&nbsp;</p>
<p>A couple of these spots slipped into the tips box last night and now we&#8217;re being told it&#8217;s to promote the fact that FedEx is an official sponsor of the FedEx Cup. Wow, well consider our minds blown. Anyhow, this latest round from BBDO New York is somewhat humorous, well at least the majority of it is, including the ad above. We&#8217;re not sure if they&#8217;re supposed to be Slipknot, Kiss, Slayer, Mayhem or all of the above, but the only things that are missing here are several empty Jagermeister bottles strewn across the room. Well, of course, they&#8217;re golf fans despite their outer appearance, so perhaps they&#8217;re the more polite bunch and recycled their bevvies. Whatever, we&#8217;re getting on a tangent but &#8220;Check-In&#8221; below is our other fave from the bunch. Check out the third spot and credits after the jump.</p>
<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/jmZqT3VorUg?feature=player_detailpage"></iframe></p>
<p> <a href="http://www.mediabistro.com/agencyspy/yes-golf-even-appeals-to-the-most-confusing-metal-band-in-the-world_b36920#more-36920" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/yes-golf-even-appeals-to-the-most-confusing-metal-band-in-the-world_b36920#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/yes-golf-even-appeals-to-the-most-confusing-metal-band-in-the-world_b36920</link>
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<pubDate>Wed, 01 Aug 2012 15:40:32 +0000</pubDate>
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<title>BBDO, FedEx Once Again Infiltrate NFL Week 1 Coverage</title>
<description><![CDATA[<p><object style="height: 375px; width: 500px;"><param name="movie" value="http://www.youtube.com/v/1c1vZEI7RKA?version=3" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/1c1vZEI7RKA?version=3" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>If you happened to catch any NFL games since the season kicked off on Thursday night, you probably saw any one of three or four FedEx ads that&#8217;s part of a new brand campaign from BBDO NY, which aims to emphasize its client&#8217;s &#8220;customer solutions including healthcare, automotive, small business and sustainability.&#8221; The spot called &#8220;Hollywood&#8221; (above), which boasts FedEx&#8217;s ability to, yes, deliver bovine heart tissue in time for surgery, seemed to get the most airplay from our point-of-view. But maybe it was the one below or either of the two after the jump that deserved more rotation&#8211;though none of this year&#8217;s FedEx spots really elicited a chuckle or two like last year&#8217;s <a href="http://www.youtube.com/watch?v=GViQ87FppKo" target="_blank">&#8220;Exchange Student&#8221; effort</a> that also launched during the NFL&#8217;s opening week. Check out two more from the 2011 campaign (wait, is that Bodie from <em>The Wire </em>as the FedEx guy in the spot called &#8220;Two-Sided&#8221;?) as well as credits for the various spots after the jump.</p>
<p>&nbsp;</p>
<p><object style="height: 375px; width: 500px;"><param name="movie" value="http://www.youtube.com/v/K9utg1W64GU?version=3" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/K9utg1W64GU?version=3" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p> <a href="http://www.mediabistro.com/agencyspy/bbdo-fedex-once-again-infiltrate-nfl-week-1-coverage_b23085#more-23085" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/bbdo-fedex-once-again-infiltrate-nfl-week-1-coverage_b23085#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/bbdo-fedex-once-again-infiltrate-nfl-week-1-coverage_b23085</link>
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<pubDate>Mon, 12 Sep 2011 15:13:40 +0000</pubDate>
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<title>HBO Doesn&#8217;t Want You to Be a Cheap Bastard this Xmas</title>
<description><![CDATA[<p><object style="height: 350px; width: 480px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/D9mTg0zBDsc?version=3" /><param name="allowfullscreen" value="true" /><embed style="height: 350px; width: 480px;" type="application/x-shockwave-flash" width="100" height="100" src="http://www.youtube.com/v/D9mTg0zBDsc?version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>With the help of Biscuit Filmworks&#8217; <strong><a href="http://www.mediabistro.com/Tim-Godsall-profile.html">Tim Godsall</a></strong> and BBDO NY, HBO is plugging DVD box sets of its hit shows like <em>True Blood</em>, <em>Entourage </em>as well as the underrated <em>Eastbound &amp; Down</em>. Here, we see fans of the various shows&#8217; significant others mimicking episodes and playing Grinch instead of actually going out and buying the damn box sets for their loved ones. Well, at least they&#8217;re being somewhat innovative.</p>
<p>We know it&#8217;s been diminishing returns with <em>Entourage </em>over the past couple of seasons, but we figured we&#8217;d throw Vinnie Chase and company a bone since it&#8217;s the season and all and post this clip at the top. As an added bonus, if you insist on showing off your ingenuity, there&#8217;s a site for you to make AR-enhanced puppet versions of select scenes of said shows <a href="http://www.makeyourownhbo.com/" target="_blank">here</a>. Check out the funnier <em>Eastbound </em>clip and the, um, hi-tech <em>True Blood </em>episode rendition along with credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/hbo-saves-you-the-trouble-of-being-a-cheap-bastard-this-xmas_b11235#more-11235" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/hbo-saves-you-the-trouble-of-being-a-cheap-bastard-this-xmas_b11235#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/hbo-saves-you-the-trouble-of-being-a-cheap-bastard-this-xmas_b11235</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=11235</guid>
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<pubDate>Wed, 08 Dec 2010 11:18:39 +0000</pubDate>
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