BBDO New York is back at it again for Foot Locker, continuing a fairly winning campaign for the sportswear/footwear chain and shifting this time from NBA stars to NFL ones. Before the chants of “Cruuuuuuuuuz” ensue, let us tell you that this latest advert, which premiered last night, does indeed star New York Giants wide receiver Victor Cruz and his counterpart/teammate, Hakeem Nicks. Yes, Hakeem, we would react/act the same way were we to receive a fishing hat for Christmas, and therein lies the plot of this spot. The jury’s still out, though, on who’s the better thespian, the Giants wideouts or QB Eli Manning. Credits after the jump.
Posts Tagged ‘Ian MacKenzie’
A couple of these spots slipped into the tips box last night and now we’re being told it’s to promote the fact that FedEx is an official sponsor of the FedEx Cup. Wow, well consider our minds blown. Anyhow, this latest round from BBDO New York is somewhat humorous, well at least the majority of it is, including the ad above. We’re not sure if they’re supposed to be Slipknot, Kiss, Slayer, Mayhem or all of the above, but the only things that are missing here are several empty Jagermeister bottles strewn across the room. Well, of course, they’re golf fans despite their outer appearance, so perhaps they’re the more polite bunch and recycled their bevvies. Whatever, we’re getting on a tangent but “Check-In” below is our other fave from the bunch. Check out the third spot and credits after the jump.
If you happened to catch any NFL games since the season kicked off on Thursday night, you probably saw any one of three or four FedEx ads that’s part of a new brand campaign from BBDO NY, which aims to emphasize its client’s “customer solutions including healthcare, automotive, small business and sustainability.” The spot called “Hollywood” (above), which boasts FedEx’s ability to, yes, deliver bovine heart tissue in time for surgery, seemed to get the most airplay from our point-of-view. But maybe it was the one below or either of the two after the jump that deserved more rotation–though none of this year’s FedEx spots really elicited a chuckle or two like last year’s “Exchange Student” effort that also launched during the NFL’s opening week. Check out two more from the 2011 campaign (wait, is that Bodie from The Wire as the FedEx guy in the spot called “Two-Sided”?) as well as credits for the various spots after the jump.
With the help of Biscuit Filmworks’ Tim Godsall and BBDO NY, HBO is plugging DVD box sets of its hit shows like True Blood, Entourage as well as the underrated Eastbound & Down. Here, we see fans of the various shows’ significant others mimicking episodes and playing Grinch instead of actually going out and buying the damn box sets for their loved ones. Well, at least they’re being somewhat innovative.
We know it’s been diminishing returns with Entourage over the past couple of seasons, but we figured we’d throw Vinnie Chase and company a bone since it’s the season and all and post this clip at the top. As an added bonus, if you insist on showing off your ingenuity, there’s a site for you to make AR-enhanced puppet versions of select scenes of said shows here. Check out the funnier Eastbound clip and the, um, hi-tech True Blood episode rendition along with credits after the jump.