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Posts Tagged ‘Ian Schafer’

Does Your Agency Have a Big Wireless Client? Why the Hell Not?

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Attention all #WWDDD acolytes: “If Don Draper were working today, he’d want a wireless account,” writes Michael Learmonth in the International Business Times.

Does your agency have a wireless client? IBT provided some numbers to show us why the answer should be “oh yes.” Read more

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Monday Odds and Ends

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-Court Crandall, the L.A.-based partner/ECD at WDCW and the man behind the “Free Throw” project, is leaving the agency at month’s end to focus on his film/TV career. link

-Hey, what do you know, Organic has turned 20. link

-Digital agency Soap Creative, which houses offices in L.A. and Sydney, has now expanded operations into the West End district in Dallas. link

-Looking for some good eats while attending a game? Don’t worry, Deep Focus CEO Ian Schafer is here to help. link

-Yaniv Kanfi (above), who’s spent the last two years as VP/product and technology at Big Spaceship, has left Brooklyn for Denver to assume the role of EVP/digital at Factory Design Labs, which works with like clients like Oakley and The North Face.

-Global production company B-Reel has brought on former HSI executive producer Michael McQuhae as EP/managing director, effective immediately.

-Apparently, a Grey ACD is the bane of certain artists’ existences. link

-Bi-coastal/London-based Spot Welders will now rep top UK editorial shop Speade in the US. link

Thursday Odds and Ends

-According to the YouGov BrandIndex, Macy’s loyalty rating amongst female customers plummeted 45 percent in the wake of the retail chain standing behind Donald Trump. link; link

-They made Morning Stir today, so why not Odds/Ends. French prodco, Wanda, winds down Movember with some lasting images. link

-Omnicom-owned Diversified Agency Services acquired London-based innovation/co-creation consultancy, The Promise Corporation.

-CP+B has taken over for Richards Group on the Fruit of the Loom creative/media biz. link

-Deep Focus CEO Ian Schafer tells us why agencies “are not OK.” link

-Los Angeles-based post house Therapy added sound designer Eddie Kim to its roster.

-A jelly fight on the streets of Bushwick, you say? Let indulge NYC-based Woods Witt Dealy & Sons and its spot for Jam Bluetooth (above), shall we?

-Digitas and analytics company, Brandwatch, did some research on holiday shopping and consumer picks. Here’s the news with infographic. link

-LivingSocial confirms it has cut 400 staffers, which equates to 10 percent of its workforce. link

-Did we really need site tagging best practices? The IAB says yes. link

Thursday Odds and Ends

-Deep Focus CEO Ian Schafer explains why be became the “invisible Obama.” link

-Eric Silver & company at Amalgamated have renamed their New York shop Silver & Partners. link

-Here’s an animated infographic of NFL week one as seen through the eyes of Madden NFL 13. link

-AKQA CCO Rei Inamoto and Grey NY president/CCO Tor Myhren are among the 2012 inductees in the AAF’s Advertising Hall of Achievement. link

-Volvo takes an interest in Pinterest, partners with Bay Area blogger Victoria Smith. link

-BBH wants us to “believe in zero” in a new PSA for UNICEF (above).

-Jack Link’s Sasquatch is taking its presidential bid seriously as evidenced by a new wild postings effort from Carmichael Lynch. link

-As has been widely reported, USA Today has unveiled a major redesign across all platforms. link

-Not to be outdone, eBay has revealed its new, dare way say refined, logo. link

-Many folks are none too pleased with Apple over its new iPhone 5 connector. link

Let’s Step into Our TARDIS and Revisit Some of Our Favorite Bloggers’ First Posts

Because we totally have a TARDIS. All Mediabistro employees get one. This is why articles sometimes seemingly change after they were posted with no trace of any editing. Consider your mind freaked.

Anyway, a new Tumblr titled “THIS IS MY FIRST BLOG POST” bills itself as “a carefully curated collection of today’s top bloggers and their first blog posts.” Though it’s only been around for a little over a week, it takes the busywork out of finding some of our favorite blogs’ humble beginnings. Hey, Adverblog has been around since 2003, and its first post was about Nike winning advertising of the year. And look, it’s Steve Hall‘s Ad Rants, which began in 2002 with a post talking about the “good” advertising has brought to the world of the Internet. Little did Steve know that one day he would be forced to talk about QR codes. Ugh, QR codes. Think about this: We live in a world where SnapTags are actually an improvement on something else.

Among posts from Ian Schafer and Nick Parish we find our humble blog, which has a post from July 2007 written by our own editor emeritus SuperSpy titled “Because Your Girlfriend Bores You Shitless.” SuperSpy has a way with words, doesn’t she? In reality, this entry should come with a steroids-era type asterisk, as SuperSpy was blogging away on WordPress long before AgencySpy migrated over to Mediabistro. The more you know.

Deep Focus Names First ECD

While Ian Schafer told us in our Mediabeat chat back in March that Deep Focus was “hiring creatives at every level,” it appears that the agency and its CEO didn’t have to look any further than within to find someone to helm a top creative post. The New York-based digital shop, which was acquired by Engine USA last October and “struck gold” with Mad Men Yourself according Schafer, has promoted Ken Kraemer to serve as the agency’s first executive creative director.

Kraemer joined Deep Focus as GCD back in November 2009 from IconNicholson, where he was a creative director for business units that served clients including Coca-Cola and MasterCard. Prior to that, he spent six years at Atmosphere BBDO, where he eventually moved up to CD, user experience and handled accounts including Citi, GE, AT&T and Target. Along with Kraemer’s promotion, Deep Focus also welcomed HyperFactory alum and former KBS+P director of client services Amy Eagle to serve as its new managing director.

Deep Focus CEO Ian Schafer On The Myth of Viral Strategy

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Nowadays, everyone wants more for less –  newspapers without paywalls, every book ever published available for free on Google Books, and consumers who are such fanatics for your brands that they’ll do your marketing for you.  (That’s what Twitter and YouTube are for, right?)

Well, Deep Focus CEO Ian Schafer says the quick and easy way isn’t always the best one.

“If you’re using [a viral strategy] as code for ‘I don’t want to spend a lot of money to get a lot of reach,’ then you’re going to be out of luck,” he said in the final installment of our Media Beat interview. “What we’re finding is one thing can help get more content seen by more people (and it’s the same thing that’s always helped get more content seen by more people),  and that’s money –  paid distribution.”

“If you really wanna guarantee yourself a lot of viewership, just pay for it. You’re already paying for a lot of other things.”

Part 1: Deep Focus CEO Ian Schafer: ‘We Struck Gold’ With Mad Men Yourself

Part 2: Deep Focus CEO Ian Schafer: ‘We’re Hiring Creatives At Every Level’

Ian Schafer talks about best practices for social media marketing in his keynote presentation at Socialize on April 1 in New York. You can also watch this video on the mediabistro.com YouTube channel.

Deep Focus CEO Ian Schafer: ‘We’re Hiring Creatives At Every Level’

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When Ian Schafer started his interactive agency Deep Focus, his goal was to “bust the silos” of traditional marketing, meaning find ways to market to consumers across media verticals rather than simply within them. Now that the boutique agency has been going nine years strong, the CEO reveals what you can do to get a job with his company.

“We’re hiring creatives at every level,” he said in our Media Beat interview. “The challenging part about finding people for us right now is that, while we love specialists, what we really want are what the industry would call ‘T-shaped people.’ People with kind of a broad understanding, a generalist perspective, but an expertise in a particular vertical.”

If you’d rather start your own agency, says Schafer, you better be a people person.

“This business, I’m finding, is definitely personality-led,” he explained. “So, if you’re demure, if you don’t like to network, if you don’t like to tweet, then it’s going to make it that much more difficult for you.”

Part 1: Deep Focus CEO Ian Schafer: ‘We Struck Gold’ With Mad Men Yourself

Part 3: Deep Focus CEO Ian Schafer On The Myth of Viral Strategy

Ian Schafer talks about best practices for social media marketing in his keynote presentation at Socialize on April 1 in New York. You can also watch this video on the mediabistro.com YouTube channel.

Deep Focus CEO Ian Schafer: ‘We Struck Gold’ With Mad Men Yourself

Socialize 2011 banner

In this week’s Media Beat interview, mediabistro.com’s Carmen Scheidel spoke with Ian Schafer of interactive agency Deep Focus about the success of its Mad Men Yourself campaign. Note to all copycats: creating a Don Draper avatar may look easy, but it’s actually the result of a lot of work and strategic research.

“We knew we had to build something that would turn a die-hard group of viewers that were really only talking to each other about the show, and get them to do something that involved others. We struck gold with that, and we continue to revitalize that every year,” Schafer explained. “It is one of those bright, shiny objects that attracts clients to us, and typically they say, ‘I want one of those.’ We have to educate them on the fact that we didn’t just come up with that idea out of thin air.”

Part 2: Deep Focus CEO Ian Schafer: ‘We’re Hiring Creatives At Every Level’

Part 3: Deep Focus CEO Ian Schafer On The Myth of Viral Strategy

Ian Schafer talks about best practices for social media marketing in his keynote presentation at Socialize on April 1 in New York. You can also watch this video on the mediabistro.com YouTube channel.

Engine USA Acquires Deep Focus

New York-based interactive agency Deep Focus, led by the mad Twitterer himself Ian Schafer, has been bought up by Engine USA, a new communications and marketing services group. Terms of the agreement were not disclosed, but the purchase of the eight-year-old Deep Focus marks Engine USA’s first since it launched in February 2010.

Deep Focus’s new parent company is a unit of London-based firm Engine Group, whose chairman Peter Scott issued this statement about the new acquisition:

“In an increasingly complex, fragmented and globalized media world, our ‘best in class under one roof’ model brings together a full suite of marketing and communications disciplines to work together more effectively and efficiently for our clients. We expect the acquisition of Deep Focus to be the precursor to further acquisitions as we recreate this highly successful Engine model outside our home market of the UK.”

Engine USA is led by Martin Puris, co-founder and former chairman/CEO of Ammarati & Puris, and John Bernbach, who spent eight years as president/COO of DDB Needham Worldwide and helped create the Omnicom Group.

More: “Deep Focus Launches Fourscore

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