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<title>Ian Walker - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>PlayStation Brings Movies Home</title>
<description><![CDATA[<p><object width="500" height="375"><param name="movie" value="http://www.youtube.com/v/VrgWH1KUDt4?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="350" src="http://www.youtube.com/v/VrgWH1KUDt4?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>From creative agency Studio Output and prodco Marshmallow Laser Factory comes a new round of online spots promoting Sony’s &#8220;PlayStation@Store,&#8221; an online service where PlayStation Network subscribers can rent the latest blockbuster movies in HD starting at $1.99.</p>
<p>The above <em>Tron</em>-themed short finds Joe Everydude settling in for a night of movies with his PlayStation 3 (we assume that he canceled his Netflix subscription in protest of the <a href="http://www.huffingtonpost.com/2011/09/15/netflix-price-increase-subscriber-loss_n_964026.html">recent price-hike fiasco</a>). Suddenly, with the aid of a watermelon and a group of mysterious people in white body suits, Mr. Everydude finds his bare-looking living room transformed into a virtual world of glowing motorcycles and <strong><a href="http://www.mediabistro.com/Jeff-Bridges-profile.html">Jeff Bridges</a></strong>.</p>
<p>In the announce, we were told that the shorts contain, &#8220;No post production, no SFX!&#8221; (minus, of course, the obvious uses of SFX). One interesting detail about the films is that they were shot using PlayStation&#8217;s own &#8220;Move Controller&#8221; and &#8220;EyeToy&#8221; technology. View two more shorts, one an homage to <em>Transformers</em> and the other to <em>Pirates of the Caribbean</em>, and more instances of people in white body suits engaging in celebratory dancing, after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/playstation-brings-movies-home_b26392#more-26392" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/playstation-brings-movies-home_b26392#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/playstation-brings-movies-home_b26392</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Barney Steel]]></category>
		<category><![CDATA[Finn McNicholas]]></category>
		<category><![CDATA[Ian Hambleton]]></category>
		<category><![CDATA[Ian Walker]]></category>
		<category><![CDATA[Jeff Bridges]]></category>
		<category><![CDATA[Memo Akten]]></category>
		<category><![CDATA[Robin McNicholas]]></category>
		<category><![CDATA[Si Begg]]></category>
		<category><![CDATA[Vincenzo Castrogiovanni]]></category>
<pubDate>Thu, 01 Dec 2011 11:46:39 +0000</pubDate>
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