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Posts Tagged ‘Icaro Doria’

W+K São Paulo, Nike Remind Brazil ‘Tomorrow Starts Now’

W+K São Paulo has a new spot for Nike entitled “Tomorrow Starts Now,” reminding Brazilians who have just had their hearts broken by the World Cup that they still have the Rio 2016 Summer Olympics to look forward to.

The well-produced 60-second spot, created in conjunction with PBA Cinema/Produtora Associados and director Nico Perez Veiga seeks to inspire with a montage of Brazilian athletes training and competing at their respective sports. While the inclusion of indoor soccer may poor a little salt in some still fresh wounds, the larger message is to forget the past and move forward. The dialogue and voiceover free spot relies entirely on its soundtrack and footage to get its message across, ending with the “Tomorrow Starts Now” tagline, which serves as both an inspiration for a nation in need of some cheering up and a more general Nike-style rallying call. Stick around for credits after the jump. Read more

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W+K, 180LA Invite the World to Rio for Coke and Pepsi

The 2014 World Cup is coming to every continent but Westeros–and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the “One World, One Game” campaign.

The first spot in Coke’s “largest-ever marketing campaign” series is a global tour of  its latest “corporate social responsibility” project.

The company’s press release reassures skeptics: it surprised team members who “thought they were being filmed for a Coke documentary” with complimentary tickets to Rio, where they’ll “carry the national team flags onto the pitch during the Germany vs. Portugal match.”

We might point out that they were being filmed for a Coke documentary series, but we’re not quite that cynical.

Further chapters flesh out the local teams’ stories.

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And Now, the Polar Opposite of the Olympics Brought to You By Comedy Central

We almost spit out our coffee this morning when watching this hilarious spot that was sent to us yesterday from W+K Sao Paulo, which is promoting Comedy Central’s Latin American invasion. Directed by Hungry Man’s Bryan Buckley, this two-minute clip offers some self-deprecating humor while introducing us to the World Cup Siesta, which we’re sure ESPN would totally broadcast were it actually real (on the Ocho perhaps?).

In a statement, Buckley says, “I couldn’t bring myself to watch a single Olympic Event. And hell, I was in London when they were happening. That’s how much shooting World Cup Siesta messed with my mind. I kept saying to myself what can possibly be more exciting than that?” Truth be told, we’ll never take our nap time so casually again. Credits after the jump.

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Family, Friends, Elements Won’t Stop Nike’s Running Girl

It took the joint efforts of W+K’s Portland HQ and Sao Paulo branch to come up with this new sport for Nike, which arrives just a week after AKQA launched its own running-themed piece for Nike+. Maybe it’s that time of year to motivate people to get off their asses and get in shape (but wait, isn’t it almost winter?). Whatever the case, W+K’s latest Nike work features an athletic, extremely focused gal who is undeterred by whatever life throws at her and can give Forrest Gump a run for his money (Rocky doesn’t stand a chance, but we’re somewhat reminded of his classic jog through Philly here). The spot, dubbed “Some Time Together,” promotes Nike’s Lunarglide + 3Shield line and will be complemented by weekly “Never Stop Running” challenges on Facebook and other social media channels. Credits after the jump.

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Vega Joins Doria at W+K Sao Paulo

Guillermo Vega, who has basically been a Young & Rubicam lifer and spent the last three years in NYC as a creative director, has left for an ECD gig at W+K Sao Paulo. The network’s recently opened Brazilian branch lured Icaro Doria back to South America to co-lead the agency and it now appears that he’s got a new partner-in-crime.

Vega and Doria will run the 25-strong shop along with managing director Andre Gustavo. Prior to joining Y&R’s New York office, Vega spent nearly a decade as a CD then ECD at the network’s Buenos Aires office. You can read the somewhat broken Google translation announcing Vega’s arrival here.

W+K to Open Sao Paulo Office Dec. 1, Doria to Co-Lead

Well, it sure didn’t take long for Icaro Doria to land back on his feet after his departure from Goodby. As a few of our commenters hinted at in the thread from last week’s post, Doria is heading back to his native Brazil and will join the executive management team at W+K’s new Sao Paulo office, which is set to open on Dec. 1.

Along with Doria, who will serve as ECD at W+K’s Brazilian operation, André Gustavo Soares will take on the post of managing director in Sao Paulo. Soares has spent the past three years as account services director at F/Nazca Saatchi & Saatchi and previously served as the Asia/Amet regional category director for Unilever at JWT Bangkok. In a statement, W+K namesake and global ECD Dan Wieden says the agency’s nabbed “two of the world’s best to open this office,” adding, “One more to go and the leadership team will take to their desks in earnest.”

The Sao Paulo branch marks the eighth office in Wieden + Kennedy’s global network.

Icaro Doria Out at Goodby

After only seven months, Icaro Doria‘s time at Goodby Silverstein & Partners has come to an end, sources familiar with the matter confirm. At this time, we’ve been given no specific reason for Doria’s departure but a spy alleges that he was let go (for reasons we’re still trying to substantiate) by the San Fran-based agency , which he joined as GCD on the Sprint account back in March.

Prior to Goodby, Doria spent nearly two years at Y&R New York as global CD on Dell and also held the group creative director post on Bacardi, Virgin Atlantic and VH1. During his career, Doria also served as a creative under Tony Granger at Saatchi & Saatchi NY, helping the agency win big at Cannes in 2007 and working on brands including JC Penney, Crest, Olay and StuffIt.

Now, we just wonder how this will all affect the Doria Facebook campaign.

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