And rightfully so, we believe–well, at least as an outsider looking in. The headline basically sums it up, but let the Art Directors Club’s executive director, Ignacio Oreamuno, drop some science above about the need for gender equality in the ad industry, not just from an agency infrastructure standpoint, mind you, but award show juries, etc.. And yes, the ADC Gallery in NYC (see here for handy Yelp review/coordinates) is hosting an all-girl photo shoot at the event, which takes place at 12:30PM EST tomorrow and will include the likes of industry notables such as Cindy Gallop, Ale Lariu and more.
Posts Tagged ‘Ignacio Oreamuno’
To say thank you for a great year, we’re offering 15% OFF any boot camp, in-person course, or online course when you use code MBTHANKU. Choose from any of our exciting upcoming courses, from a copy editing class taught by the chief copy of Seventeen magazine, to an intro course for Excel. Hurry – offer expires 12/24! Browse our upcoming courses.
Yes, kids, it’s time to get those portfolios in shape as the annual Portfolio Night event is just a month away. The 11th annual installment of the recruiting/review event will take place simultaneously on May 22 in 24 participating cities around the world including Athens, New York and Tokyo. For the first time, Portfolio Night, which was founded by IHaveAnIdea, will be presented by the Art Directors Club, with this year’s theme being the “3-Hour Job Hunt” (promo video produced with 360i and starring IHAVEANIDEA founder/current ADC executive director Ignacio Oreamuno above).
Anyhow, tickets for the event are now on sale. Over the weekend, Tokyo celebrated its first time participating in Portfolio Night by launching the horror-themed promo below. Being fans of the genre, we just couldn’t resist.
As many of you probably know, the Art Directors Club decided to take its hardware, talents, what have you from New York City to South Beach for its 92nd Awards Show. So, in case you missed lingering around the ADC Gallery in Chelsea, we have some first-person perspective from the event in warmer climates courtesy of the organization’s director of content & communications, Brianna Graves, who offers her recap of one particular moment that she dubs “Stageside Craft.” Recap of Day 1 in video form above.
A could-have-been disappointment turned into one of the most special moments of the first day of the inaugural ADC 92nd Annual Awards + Festival of Art and Craft in Advertising and Design. With the day’s workshops wrapped and the drinks in the afternoon poolside Creative Register Cabana consumed, all Festival attendees headed for the Private Pool + Lawn at W South Beach to kick back and absorb the inspiration of Day One at the Opening Night Pool Party presented by Martin Guitar.
An open bar provided unlimited cool drinks to get people loosened up to mingle, and a line grew around the pool for the opportunity to create a signature pasta dish. The lawn was packed with colorful, clearly Miami Beach-ready guests, as the ADC’s executive director Ignacio Oreamuno [ed: he explains the move to Miami here] took the stage to introduce musician Keaton Simons. The crowd fell silent. But something wasn’t right. A venue-imposed noise restriction made it challenging, but not impossible, to hear Oreamuno’s voice across the lawn. But a not-so-gentle ocean breeze blowing off the sands of South Beach and straight into the microphone finished the job, and barely a word or a strum from Simons’ guitar could be heard as he began his set.
-The Cannes Lions crew has launched a new, three-day academy called Made @Sweden to talk Swedish creativity. link
-To continue in the awards theme, here are your winners from the 2013 International ANDY Awards. link
-Alastair Duncan, who co-founded Jaguar’s global in-house agency Spark44, has been tapped to create a London-based shop for Connect Advertising and Marketing.
-If you have a few minutes to spare, listen to comedian Reggie Watts narrate The Price of Carbon for the Climate Reality Project (above).
The idea: take a lightbulb to Cannes, give it glasses, a German accent, and a Freudian transcript. Put it in a miniature chair, with a miniature porcelein cat and doll-size chaise longue. Have ad men and women rest their heads on said chaise longue. Film each resulting conversation, splicing in clips of advertising projects and conversation topics.
“Sometimes traditional interviews and people’s egos obscure what is really behind the idea. Fortunately, Dr. Sigmund Bulb’s psychology techniques are able to open the hearts and minds of creative professionals,” said Mauricio Alarcon, founder and creative director of The Conquistadors Collective, one-half of the brains behind Sigmund Bulb. The other half of the brain belongs to the Art Directors Club, who partnered with The Consquistadors Collective to take Dr. Bulb on the road to Cannes. Starting July 1, the Doctor will have a permanent office at the ADC headquarters in Manahattan.
It’s all kind of charming. Typically glam ad people look awkward when cut off at the neck by a camera lens, filmed from a double chin-enabling angle. We get to learn about creative professionals’ family lives and their childhood dreams, moving past traditional interview fodder.
And, at its root this project seems to be another bizarre manifestation of the self-indulgent nature of Cannes. A lightbulb pretends to treat marketers’ fake problems—what does this accomplish? “People are pulling their hair out trying to figure out if they were ‘digital’ or ‘traditional’ and then, before you know it, ‘social media,’ Ignacio Oreamuno, executive director of the Art Directors Club, says, adding, “Creatives have been psychologically traumatized as a result of this, so we contacted The Conquistadors Collective and enlisted the best mental physician money can buy, Dr. Sigmund Bulb.”
Dr. Sigmund Bulb is a joking poke at the “traumatic” world of creative advertising celebrated at Cannes. But when all the project produces is more navel-gazing material, I can’t help but think the ADC and Consquistadors Collective could have spent their money on something more useful, or at least something new.
-Gaston Serpenti joined Anomaly’s Amsterdam offcie as digital creative director.
-McCann Erickson NY gives us a taste of the “Fountain of Electrolytenment” for Nestle Waters (above).
-Well, One Show Design already picked its winners. link
-AOL will give all proceeds “directly back to shareholders.” link
Yesterday evening, the Tomorrow Awards announced its winning entries from the French-speaking portion of Canada, Montreal (you hoser).
All five winning entries of the event’s Winter 2011 session came in some part from the socialized medicine-rejecting, guitar-soloing, Rebecca Black-mocking United States of America. The awards are given to efforts in the international advertising industry that push “new technological boundaries.” So, it’s really no surprise that the country that gave the world Groupon would in essence sweep the ceremony. Tomorrow Awards CEO Ignacio Oreamuno called the awards a “phenomenal experience,” saying, “Not only did our Monster Judges put a tremendous amount of thought into selecting the absolute best work from a shortlist full of gems, we were also overjoyed to present these winners to the world in our first ever conference, right here in beautiful Montreal.”
The winning entries are:
4th Amendment Wear – 4th Amendment Wear – USA
Mitsubishi “Live Drive” (above)– 180LA – USA
Pay With A Tweet – R/GA – USA
The Wilderness Downtown – Google Creative Lab – USA
YouTube Life In A Day – Rehab Studio/Google Creative Lab – UK/USA