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Posts Tagged ‘Ignacio Oreamuno’

Op-Ed: Will 2014 Be ‘The Biggest Year to Date?’

Happy-New-Year-2014-Celebration-Black-Wallpaper

Well, that’s the gospel according to Ignacio Oreamuno, executive director of the ADC, who helps round out our December installments of industry observations, whether they be 2013 recaps or 2014 forecasts. Oreamuno opts for the latter in his brief entry, which you can read below. We might sneak in one more tomorrow on a short day to close out the year, but who knows. Anyways, take it away, sir.

2014 will be the biggest year to date, not just for ADC, but for the entire global industry. Most people contributing to this column will probably write about the way the industry will transform, but what I believe is important is the way we will transform the industry. It is time for the industry to move forward from the hole it is stuck in.

After traveling the world and meeting with hundreds of agency leaders, I predict a massive talent crisis at both the top level of agencies, as well as at the entry level. Disillusioned with an industry that has become lazy and used to making an ugly product, thousands will flee to jobs that feel more real and more productive. It’s hard to remain motivated to create advertising when we don’t like or want to consume advertising ourselves anymore. ADC is calling for a global rethink of our titles and tasks. Ironically, we believe that titles like ‘art director’ and ‘copywriter’ don’t reflect the future, are confusing and are hampering us by limiting what we think should make up our skill sets.

Structurally, I believe that the agency of the future is not a massive agency holding company or conglomerate, but rather small independent shops with very well-trained, well-paid individuals who are neither afraid to learn new techniques and technologies, nor to re-invent themselves. These small shops will have the power to say ‘no’ to creating the ugly advertising that simply pays the bills. They will be the ones responsible for improving the quality of the creative product around the world, and talent will flock to them searching for work environments with more substance and real competitive, creative environments.

ADC will be flexing 93 years of muscle this year, and no organization around the world will be doing more than us to help the industry navigate itself and its professionals to a prosperous future. That’s not a prediction, that’s a promise.

 

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

ADC Encourages 50/50 Gender Split in Creative Industry, Hosting Event to Emphasize

And rightfully so, we believe–well, at least as an outsider looking in. The headline basically sums it up, but let the Art Directors Club’s executive director, Ignacio Oreamuno, drop some science above about the need for gender equality in the ad industry, not just from an agency infrastructure standpoint, mind you, but award show juries, etc..  And yes, the ADC Gallery in NYC (see here for handy Yelp review/coordinates) is hosting an all-girl photo shoot at the event, which takes place at 12:30PM EST tomorrow and will include the likes of industry notables such as Cindy Gallop, Ale Lariu and more.

FYI, Portfolio Night 11 Tix Are Now On Sale

Yes, kids, it’s time to get those portfolios in shape as the annual Portfolio Night event is just a month away. The 11th annual installment of the recruiting/review event will take place simultaneously on May 22 in 24 participating cities around the world including Athens, New York and Tokyo. For the first time, Portfolio Night, which was founded by IHaveAnIdea, will be presented by the Art Directors Club, with this year’s theme being the “3-Hour Job Hunt” (promo video produced with 360i and starring IHAVEANIDEA founder/current ADC executive director Ignacio Oreamuno above).

Anyhow, tickets for the event are now on sale. Over the weekend, Tokyo celebrated its first time participating in Portfolio Night by launching the horror-themed promo below. Being fans of the genre, we just couldn’t resist.

Here’s a Quick Report from Day 1 of the ADC Awards in Miami

As many of you probably know, the Art Directors Club decided to take its hardware, talents, what have you from New York City to South Beach for its 92nd Awards Show. So, in case you missed lingering around the ADC Gallery in Chelsea, we have some first-person perspective from the event in warmer climates courtesy of the organization’s director of content & communications, Brianna Graves, who offers her recap of one particular moment that she dubs “Stageside Craft.” Recap of Day 1 in video form above. 

A could-have-been disappointment turned into one of the most special moments of the first day of the inaugural ADC 92nd Annual Awards + Festival of Art and Craft in Advertising and Design. With the day’s workshops wrapped and the drinks in the afternoon poolside Creative Register Cabana consumed, all Festival attendees headed for the Private Pool + Lawn at W South Beach to kick back and absorb the inspiration of Day One at the Opening Night Pool Party presented by Martin Guitar.

An open bar provided unlimited cool drinks to get people loosened up to mingle, and a line grew around the pool for the opportunity to create a signature pasta dish. The lawn was packed with colorful, clearly Miami Beach-ready guests, as the ADC’s executive director Ignacio Oreamuno [ed: he explains the move to Miami here] took the stage to introduce musician Keaton Simons. The crowd fell silent. But something wasn’t right. A venue-imposed noise restriction made it challenging, but not impossible, to hear Oreamuno’s voice across the lawn. But a not-so-gentle ocean breeze blowing off the sands of South Beach and straight into the microphone finished the job, and barely a word or a strum from Simons’ guitar could be heard as he began his set.

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Wednesday Morning Stir

-So, why did the Art Directors Club move its awards show from NYC to Miami? Executive director Ignacio Oreamuno explains. link

-The Cannes Lions crew has launched a new, three-day academy called Made @Sweden to talk Swedish creativity. link

-To continue in the awards theme, here are your winners from the 2013 International ANDY Awards. link

-Alastair Duncan, who co-founded Jaguar’s global in-house agency Spark44, has been tapped to create a London-based shop for Connect Advertising and Marketing.

-If you have a few minutes to spare, listen to comedian Reggie Watts narrate The Price of Carbon for the Climate Reality Project (above).

Meet Dr. Sigmund Bulb, An Idea, A Head Doctor, An Old Hat


The idea: take a lightbulb to Cannes, give it glasses, a German accent, and a Freudian transcript. Put it in a miniature chair, with a miniature porcelein cat and doll-size chaise longue. Have ad men and women rest their heads on said chaise longue. Film each resulting conversation, splicing in clips of advertising projects and conversation topics.

“Sometimes traditional interviews and people’s egos obscure what is really behind the idea. Fortunately, Dr. Sigmund Bulb’s psychology techniques are able to open the hearts and minds of creative professionals,” said Mauricio Alarcon, founder and creative director of The Conquistadors Collective, one-half of the brains behind Sigmund Bulb. The other half of the brain belongs to the Art Directors Club, who partnered with The Consquistadors Collective to take Dr. Bulb on the road to Cannes. Starting July 1, the Doctor will have a permanent office at the ADC headquarters in Manahattan.

It’s all kind of charming. Typically glam ad people look awkward when cut off at the neck by a camera lens, filmed from a double chin-enabling angle. We get to learn about creative professionals’ family lives and their childhood dreams, moving past traditional interview fodder.

And, at its root this project seems to be another bizarre manifestation of the self-indulgent nature of Cannes. A lightbulb pretends to treat marketers’ fake problems—what does this accomplish? “People are pulling their hair out trying to figure out if they were ‘digital’ or ‘traditional’ and then, before you know it, ‘social media,’ Ignacio Oreamuno, executive director of the Art Directors Club, says, adding, “Creatives have been psychologically traumatized as a result of this, so we contacted The Conquistadors Collective and enlisted the best mental physician money can buy, Dr. Sigmund Bulb.”

Dr. Sigmund Bulb is a joking poke at the “traumatic” world of creative advertising celebrated at Cannes. But when all the project produces is more navel-gazing material, I can’t help but think the ADC and Consquistadors Collective could have spent their money on something more useful, or at least something new.

If you want to see the world through a lightbulb’s lens, check Dr. Sigmund Bulb out on Instagram and Twitter.

Wednesday Odds and Ends

-Ignacio Oreamuno , formerly CEO at the Tomorrow Awards, joined the Art Directors Club as executive director.

-Gaston Serpenti joined Anomaly’s Amsterdam offcie as digital creative director.

-McCann Erickson NY gives us a taste of the “Fountain of Electrolytenment” for Nestle Waters (above).

-So, who wants to hear Joe Pytka talk? link

-Well, One Show Design already picked its winners. link

-AOL will give all proceeds “directly back to shareholders.” link

-LightSquared alum Frank Boulben joined up with RIM as CMO. link

Tomorrow Awards Announce Winners

Yesterday evening, the Tomorrow Awards announced its winning entries from the French-speaking portion of Canada, Montreal (you hoser).

All five winning entries of the event’s Winter 2011 session came in some part from the socialized medicine-rejecting, guitar-soloing, Rebecca Black-mocking United States of America. The awards are given to efforts in the international advertising industry that push “new technological boundaries.” So, it’s really no surprise that the country that gave the world Groupon would in essence sweep the ceremony. Tomorrow Awards CEO Ignacio Oreamuno called the awards a “phenomenal experience,” saying, “Not only did our Monster Judges put a tremendous amount of thought into selecting the absolute best work from a shortlist full of gems, we were also overjoyed to present these winners to the world in our first ever conference, right here in beautiful Montreal.”

The winning entries are:

4th Amendment Wear – 4th Amendment Wear – USA
Mitsubishi “Live Drive” (above)– 180LA – USA
Pay With A Tweet – R/GA – USA
The Wilderness Downtown – Google Creative Lab – USA
YouTube Life In A Day – Rehab Studio/Google Creative Lab – UK/USA