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Posts Tagged ‘IPG’

Cadillac Leaves Hill Holliday, Goes to Lowe Campbell Ewald

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Well, we got scooped. Confirming tips we received last week and this morning, Adweek reports that IPG has indeed folded the Rogue unit it created to serve client Cadillac after the company suffered “an 18 percent plunge in August U.S. sales” and ended its relationship with creative AOR Hill Holliday.

The company didn’t have to go far; IPG announced this morning that Lowe Campbell Ewald will now handle creative. LCE employees played “oversight of account management” and “overseas ad distribution” roles on the Rogue team, and members of the Detroit-based team are “expected to relocate to Manhattan.”

The next big question: how will the brand’s strategy change moving forward? We expect a move away from the “Poolside.”

Hill Holliday will not make a statement on the news.

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Microsoft Goes with IPG, Dentsu Aegis

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Microsoft’s nearly four-month long agency review process is over.

Today brings news that the company chose IPG for ads and Dentsu Aegis for media. The release reads:

“At Interpublic Group, creative, localization and deployment will be handled by various agency teams throughout IPG’s global network.”

…which means a lot of work for a lot of people since Microsoft’s annual media spend totals more than $1 billion.

Last month the company’s RFP told the agencies involved in the review that they should be “open to change”, and VP/CMO Chris Capossela writes that both new parties fit that bill:

“We believe both groups will help us communicate more strategically and efficiently in a rapidly evolving marketplace.”

The company reportedly stuck with former Bill Clinton flack Mark Penn to handle the big decision. We can only hope its “Scroogled” campaign doesn’t have quite as many lives.