IPG Mediabrands - AgencySpy http://www.mediabistro.com/agencyspy Inside Your Agency. Deep Inside Copyright 2013 Fri, 24 May 2013 18:22:15 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Cubes: Check Out IPG’s CMO Desk of the Future

Now that we’ve covered a couple of WPP units in Grey and JWT, let’s move on to another holding company, shall we? In this episode of “Cubes,” we tour the worldwide headquarters of IPG Mediabrands, the media holding company responsible for $34 billion in global revenue from advertising agencies such as Universal McCann. IPG’s work includes the Geico Gecko and Volkswagen’s pint-sized Darth Vader.

The IPG headquarters is home to a cutting-edge media lab full of Minority Report-esque marketing technology, and the office includes a high-tech workspace dubbed “the desk of the future” and a skyway stretching over 32nd Street that was once used by the Gimbels department story, the building’s previous tenant.

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]]> Andrew Gauthier http://www.mediabistro.com/agencyspy/cubes-check-out-ipgs-cmo-desk-of-the-future_b33396#disqus_thread http://www.mediabistro.com/agencyspy/cubes-check-out-ipgs-cmo-desk-of-the-future_b33396 http://www.mediabistro.com/agencyspy/?p=33396 Thu, 17 May 2012 15:35:11 +0000