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Posts Tagged ‘Irene Bilo’

Nightmarish PSAs Depict Horrors of Human Trafficking

A group of New York ad professionals and filmmakers–minus the aid of any agency–including Point Blank Productions director Kim Dempster collaborated on “#StopTheNightmare,” a series of PSAs for Freedom For All, a non-profit created by former Ford Models CEO Katie Ford to end slavery.

“#StopTheNightmare” includes three, 30-second PSAs dealing with the horrors of human trafficking and sex slavery, each ending with the number for a hotline viewers can call to report or get confidential help. The spots highlight the surreal, nightmarish aspects of human trafficking, leaving viewers with the impression of the horrors faced by victims of human trafficking. “Indebted” is probably the most effective of these, showing a man who trades his passport for a card that says “labor.”

Through the nightmarish scenario that follows we learn that he faces this fate for the rest of his life. “Sex Slavery” uses similarly nightmarish imagery to implicate the horrors of a life in the sex trade. “Hidden in Plain Sight,” while not as emotionally affecting, delivers the important message (especially for those who fail to realize the scope of this global problem) that there are over 27 million people being trafficked around the world today. Taken as a whole, “#StopTheNightmare” is an effective, well-conceived statement, and a distinct departure from PSAs utilizing voiceover to educate viewers, opting instead to deliver a visual message about the nightmarish nature of the problem.

“The more I learned about modern-day slavery, all I could say was, ‘this is a nightmare,’ and that was the basis of our visual narrative — the nightmare of what people dream the first night they realize they have been forced into bondage,” explains Dempster.

Dempster enlisted the help of colleagues Lisa Kwon (Kwoni Productions) and Hooligan senior editor Peter Mostert to produce the PSAs, which included a four-month post-production process that included ” photo-real CG environments created by VFX companies Republic and Piranha.” Stick around for credits and the “Sex Slavery” PSA after the jump.

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Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Boost Looks at the Life of a Giant to Promote ‘Shrinkage’

Check out this new Boost Mobile spot from 180LA, which features a a 20-foot tall giant who’s having a rough go at life and touts the mobile brand’s “Shrinkage” plan. In my world, shrinkage is never a good thing. And with the amount that it’s said in this spot, the point of it is completely lost on me.  How come they’ve gotta say it over and over again sooo many times? Welcome to the world of see, say, kids.

In a statement, Ari Weiss, CD at 180LA, had this to say about the clip (which was directed by MJZ’s Dante Ariola): “Giants have always been glamorized in the public eye, but the truth is being that large comes with obvious setbacks. Giants seemed to be the perfect spokespeople for a campaign featuring the upside of shrinking.”

Umm ya. It’s a whatever spot. Wouldn’t watch it again, wouldn’t necessarily talk about it again. But hey, some of you might actually have some shit to talk about it, so why not, right? Knock yourselves out. Happy November. Credits after the jump.

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