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Posts Tagged ‘Isaac Serruya’

F/Nazca Saatchi & Saatchi Gets Sentimental for Electrolux

Well, Mother’s Day may have been over two weeks ago, but apparently May is Mother’s Month now (who knew?) so technically F/Nazca Saatchi & Saatchi isn’t late to the party with their maternally sentimental spot for Electrolux, entitled “Best Mother’s Day Present.”

The 2:30 spot tells the story of a daughter leaving São Paulo for college on Mother’s Day, and the sentimental surprise she received on her flight, causing the airline to make an exception to its menu. F/Nazca Saatchi & Saatchi reverse the traditional role of mothers receiving gifts on their day, ending with the message “Because being a mom is the best Mother’s Day present.” Be warned that, if you’re the kind of person who is strongly affected by this kind of thing, the emotional spot may make you shed a few tears at work, so you just might want to wait until the week is officially over to check it out. Stick around for credits after the jump. Read more

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Honda Fit Turns Into a Mixing Deck, Tries to Convince You That It’s Cool

I have no idea what’s up with the recent trend of marketing brightly colored subcompacts exclusively to DJs, but the streak continues with this new spot from Brazil-based F/Nazca Saatchi & Saatchi.

Above, we DJ duo N.A.S.A. (AKA L.A. based Squeak E. Clean and Brazilian DJ Zegon) given the “Drivemixer,” a Honda Fit Twist (exclusive to Brazil) outfitted with a bunch of obnoxious sound effects that the DJs eventually mold into a cohesive obnoxious beat. This continues for a little over three minutes, at which point all other Brazilian DJs black out due to a filthy womp overload and awake to find themselves face down in the parking lot of their local Honda dealership. That’s what the whole “Twist” part means.

I don’t know how “street” the Honda Fit is in Sao Paulo, but in Chicago, I have heard tales of five different Honda Fits all getting their wheels stolen in the middle of the day. Perhaps if the Twist makes it to the U.S., the spot will look a little more like that. Credits after the jump.

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