We guess our pal Isiah Mustafa is on vaca, as Terry Crews takes over once again for Old Spice. Dude is jacked and he’s ready to jet ski into the most mundane of adverts for Procter & Gamble from W+K’s Portland HQ. We thought Kenny Loggins‘ “Danger Zone” was diabolical on its own, but today marks the agency’s first-ever co-branded television advertisements with P&G brands Bounce and Charmin.
Posts Tagged ‘Isiah Mustafa’
-Paulo Coelho joined San Francisco’s Pereira & O’Dell as ACD and will work across the agency’s client roster.
-L.A.-based prodco Uber Content signed director Molly Schiot for worldwide commercial representation.
-Bullet and Blast Radius teamed up to create an online effort for Bacardi called “Unwrap the Night.” link
-ZenithOptimedia predicts global ad spending will increase 3.5 percent from last year in its latest report. link
P&G,, W+K and the rest of the gang at the soiree at Cipriani’s 42nd street location knew what was coming. Yes, the Grand Effie was awarded to the agency, the brand and somewhere, maybe Isiah Mustafa as well as everyone else who’s taken part in Old Spice’s “The Man Your Man Could Smell Like.” Hell, it motivated yours truly to buy some Swagger. While the agency involved, W+K, took home the big prize, the Portland-based operation tied BBDO for the most Gold Effie wins with four each at the gala. From what our sources tell us, final results were decided upon by 2pm today, but we all know who was obviously winning. Still, there’s always more open bar and food to await everyone who’s headed to Cannes, so enjoy the frivolity and the inevitable pick(s) for the Lions.
A complete list can be found here.
Allegedly, Planet Fitness stands by the whole premise that they are a fitness club for everyone, famous for their “no judgment” environment which was the inspiration for this initial spot called “Application” for the brand from Mullen. This effort also marks the arrival of new CD Brian Tierney and was directed by Dave Laden at Hungry Man.
But we have to ask, why would the guy in the spot just be signing up for a gym? Did you see the size of that guy? Huge! Yes, you’re selling a fitness center and there has to be some muscles involved but..i don’t know. It reminds you of the Old Spice campaign when in transition from the Isiah Mustafa-to-Terry Crews era.