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Posts Tagged ‘Ivan Cash’

Ivan Cash, L’Oreal Draw ‘Inspiration’ from Streets of San Francisco

“If you could give one piece of advice to your childhood self, what would it be?” That’s one of the prevalent question being asked by artist/filmmaker Ivan Cash and his crew at Cash Studios, who were commissioned by cosmetics giant L’Oreal of all brands to make “a film about inspiration.” Rather than create an actual original film, though, Cash, the man who once told us that “reality is malleable,” to “stop making ads” and who was also a collaborator on the Couchella project from last year , turned his lens on the citizens of San Francisco to see what inspires them. As you’d expect, the four-minute film above features random strangers ranging from street musicians to former basketball coaches in SF sharing their thoughts on the aforementioned question or others like “What’s your greatest struggle?” and “what does inspiration mean to you?”

The New Age-y music combined with the people of San Francisco and the city scenery make for a very “Deep Thoughts by Jack Handey”-esque effort, but what the hell, we could all perhaps use a little life-affirming insight from time to time. Of course, this type of project where Cash turns his camera on the people is nothing new for the man, as this SF project follows up his film from last year in NYC, where he asked people what the “Last Photo” on their phone was. While different in concept and tone  of course, Cash’s two efforts on two coasts follow the same basic template and leave us wondering if his next short film will do the same and take somewhere in between. Guess we’ll have to wait and see. Credits after the jump.

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Ivan Cash Asks New Yorkers About Their ‘Last Photo’

San Francisco-based interactive artist, independent creative and Miami Ad School SF instructor Ivan Cash (who you may remember from his October talk “Reality is Malleable”) went around New York asking strangers what the last photo on their phone was, and its backstory, for a project called “Last Photo – New York.” The results are sometimes surprising, and often reveal a lot about the personalities behind the photos. It makes for an interesting look at the the citizens of the Big Apple (kind of like Humans of New York) and peoples’ relationships with their camera phones.

Some highlights include a photo of cat shit, a dude playing Guitar Hero naked while lying on a bean bag, a broken lamp and a duct-taped gingerbread house. “Last Photo – New York” is also probably the only place you’ll hear, “I’m over there with the cucumber water and all of that shit” — which is something I wish I heard more often.

“Last Photo – New York” is part of an ongoing series that also includes Los Angeles and San Francisco. We’re just glad Cash didn’t talk to Anthony Weiner. You can check out his “Last Photo- LA” installment after the jump.

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Wednesday Odds and Ends

-Ivan Cash talks snail mail vs. email in a new video clip (above). link

-Las Vegas/Miami-based strategic marketing, PR and creative arts firm Virgen has appointed James Russell as creative director.

-MDC-owned media agency TargetCast tcm has appointed Steve Minichini will now serve as its first-ever chief innovation/growth officer.

-The Castle Group (Boston) and Landis Communications (San Francisco) has announced the launch of Giant Step Digital (GSD), a national digital and social media agency offering services nationwide. link

-Australian commercials director Gemma Lee is entering the U.S. advertising market for the first time via Los Angeles-based prodco Madheart. link

-Former Nike marketing exec Damon Haley has joined Hollywood-based Troika, which is building out the sports side of its agency as as sports account director.

-Criterio, a global technology company that specializes in performance display advertising, today announced that Advertising.com/Tribal Fusion alum Rob Deichert will take on the newly created role of COO for North America.

‘Reality is Malleable’: Ivan Cash Returns, Chats it Up at 72U

If you have, oh, 45 minutes or so to spare (hello lunchtime!), here’s a recent talk courtesy of Bay Area freelance creative/Miami Ad School SF instructor/“Couchella” co-creator Ivan Cash, who you might remember from a couple of months ago for telling folks to “stop making ads.” Recently, Cash spoke to students at  72andSunny’s in-house school 72U about creativity, taking risks via his own projects and more. Listen, we haven’t been the kindest to creative sermons in the past, but we’re getting older and wiser (in our own mind) so we’ll just let this latest long-form speech from Cash flow. Watch on if you will.

The Solution for All in the Ad Biz: ‘Stop Making Ads’

We believe the Vimeo head sums it all up, but here we have a recent speech from Ivan Cash, the self-proclaimed “interactive artist” and co-conspirator behind projects like “Couchella.” If you have 35 minutes to spare, and can handle mentions of Urban Outfitters among other things, feel free to indulge your lunch break with this speech from Cash, who tells us that ads aren’t the key to success in the ad biz; personal projects are. Yep, it’s self-promotional and possible a little douchey, but can’t say the idea of side efforts from agency folks haven’t intrigued us in the past. Give it a whirl if you will.

You Too Can Be a Couchella Potato

The question is, do you want to be? Courtesy of the Art Director’s Club and Portfolio Night 11 cohorts Julie Matheny, Scott Blew, and Ivan Cash, Couchella is presumably the cheaper, safer, blander, less drug-induced, less celeb-infested, and sillier version of the Coachella music festival. Couchella’s site promotes the cyber event as an exposure outlet for musicians on the rise, but really, it’s offering itself as a curated YouTube channel of Internet music videos. Is that any different from the actual YouTube? Probably not.

If you are interested in attending (watching) online music videos in a controlled environment, you can stream Couchella live starting at noon on April 23. Bands can be nominated on the event homepage. And if you get bored of watching random music videos, you can always close your Chrome tab and go back to YouTube to watch music videos you already like.