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<title>Ivo Knezevic - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Chicken + Football + Couches = Couchgating</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="http://www.youtube.com/embed/bSf-Zuo-_bU"></iframe></p>
<p>Couchgating isn&#8217;t a word, and the idea that friends join together to sit on couches and eat mystery meat chicken on football Sundays has been around for quite some time. However, anachronism aside, KFC&#8217;s new &#8220;Couchgating&#8221; spot is worth a watch. Draftfcb Chicago produced the ad, which shows a few gridiron junkies talking smack about why more people need to sit on their lazy asses eating crispy strips.</p>
<p>Is KFC food disgusting? Yes. Will it lead to an early death? Probably, depending on genetics. But, the dialogue in the commercial is completely irrelevant. Draftfcb created a successful ad because of two things: slow zooms and an NFL Films soundtrack. I could listen to that music for hours regardless of what&#8217;s on the screen. All that&#8217;s missing is some <strong><a href="http://www.mediabistro.com/John-Facenda-profile.html">John Facenda</a></strong> or <strong><a href="http://www.mediabistro.com/Harry-Kalas-profile.html">Harry Kalas</a></strong> voiceover. If we could see <strong><a href="http://www.mediabistro.com/Terry-Bradshaw-profile.html">Terry Bradshaw</a></strong> throwing a wobbly Super Bowl touchdown and then chomping on some Yobogoya, that would be even better.</p>
<p>Although going for two might take on an entirely new meaning&#8230; Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/chicken-football-couches-couchgating_b42832#more-42832" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/chicken-football-couches-couchgating_b42832#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/chicken-football-couches-couchgating_b42832</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[DraftFCB]]></category>
		<category><![CDATA[Alex Hagon]]></category>
		<category><![CDATA[Berk Wasserman]]></category>
		<category><![CDATA[Caleb Dewart]]></category>
		<category><![CDATA[Christina Matracia]]></category>
		<category><![CDATA[Chuck Rudnick]]></category>
		<category><![CDATA[Ellen Kuratnik]]></category>
		<category><![CDATA[Harry Kalas]]></category>
		<category><![CDATA[Ivo Knezevic]]></category>
		<category><![CDATA[John Facenda]]></category>
		<category><![CDATA[Katie Smith]]></category>
		<category><![CDATA[Kevin Byrne]]></category>
		<category><![CDATA[Kris Langager]]></category>
		<category><![CDATA[Michael Fassnacht]]></category>
		<category><![CDATA[Nigel Blunk]]></category>
		<category><![CDATA[Rahul Roy]]></category>
		<category><![CDATA[Scott Vincent]]></category>
		<category><![CDATA[Sue Redington]]></category>
		<category><![CDATA[Terry Bradshaw]]></category>
		<category><![CDATA[Todd Durston]]></category>
		<category><![CDATA[Todd Tilford]]></category>
<pubDate>Fri, 04 Jan 2013 11:15:31 +0000</pubDate>
  
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