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Posts Tagged ‘Izzy DeBellis’

kbs+, SiblingRivalry Drench Model in Gold Paint to Sell Jay Z’s New Cologne


What happens when the self-importance of a major celebrity combines with the inherent ridiculousness of a cologne ad? For the answer, just watch agency KSB+P and production company Sibling Rivalry’s spot for Jay Z‘s new cologne — excuse me, fragrance for men — Gold Jay Z.

“This is Jay Z‘s signature fragrance, so we wanted to capture the power and style of the man but also the sensuality of the fragrance at the same time,” explains kbs+ co-CCO Izzy DeBellis, presumably with a straight face. “We needed to find the right balance of personality and product to make it all work, since it’s easy for anything associated with him to be dominated by the mere mention of Jay Z‘s name.”

Apparently it’s impossible to talk about a “fragrance” without sounding completely pompous. Entirely too self-serious SiblingRivalry creative director Joe Wright says, “The agency and client were as excited as we to produce something that is part art film, part brand launch. It gave us plenty of room to experiment.”

So what is this “art film” promoting Jay Z‘s new fragrance? Well, it’s basically gold paint being dumped on model Heidy De La Rosa, while she holds long poses, interspersed with shots of the blinged-out cologne bottle designed by Jacob The Jeweler. Not exactly experimental. Of course they didn’t just dump gold paint on the model: ”a specialty rig altered the lighting, which responded to the glittery liquid, and appears to morph in density and luminosity as it covers De La Rosa.” So there’s that. The 30-second spot was supposedly edited to “reflect the art of the music video,” but, to me at least, it just looks like another perfume ad. Credits after the jump. Read more

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Steak ‘n Shake Deals May Bring Out Your Gluttonous Side

Call it a restaurant, diner or whatever you will, but as we’ve said before, Steak ‘n Shake was a late-night blessing during those hazy days of college. Though it’s been 10 years or so since our last visit to one of their locations (plus, we can’t even find one close by anymore), we’re not sure if these new ads from KBS+P have us ready to wax nostalgic just yet. Still, it’s hard to complain, if you’re starvin like marvin, about $3.99 all-you-can-eat pancakes as promoted in the ad called “Tear” above.

Besides, there’s only so far you can go when promoting a restaurant chain’s deals and we think these executions are somewhat of an improvement over what Zimmerman put forth during their time with Steak ‘n Shake. KBS+P, if you recall, took over the account in March. See two more deal-promoting spots and credits after the jump.

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