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Posts Tagged ‘Jacinte Faria’

Wednesday Odds and Ends

-Code Worldwide, Omnicom’s creative tech agency, has appointed former Sony Music VP of mobile, Sean Rosenberg, as global head of mobile.

-Ad agency staff photos are now in the nude, people, thanks to designer/ad man Stefan Sagmeister. link (maybe NSFW)

-Valvoline is ready, to quote the parties involved, “reintroduce itself to the American audience” (see spot above).

-Yep, we slept on this when first heard, but good news after a bit on GlobalHue’s and as the agency has officially announced that it’s nabbed multicultural AOR duties for Minneapolis-based U.S. Bank. If you recall, the financial institution appointed BSSP as its general market AOR a month ago.

Dublin-based digital agency CKSK has opened up its first its first U.S. shop in New York with new business wins Pernod Ricard and Heineken USA as clients.

-Integrated production company B-Reel has hired Jacinte Faria as digital EP and she will work out of the global network’s L.A. office.

-DOJO alum John O’Hea has joined David&Goliath as a creative director in the agency’s El Segundo HQ.

-Philly-based Red Tettemer O’Connell + Partners is  “#CallingAllSpurs,” (fans, at least)  via new campaign for soccer club, Tottenham Spurs. link

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UNCF, Y&R Go Beyond Donations, Asking for ‘Investment in the Future’

Since 1944, the United Negro College Fund has operated under the banner “A Mind is a Terrible Thing to Waste.” Today, they’re updating to the too-long slogan “A Mind is a Terrible Thing to Waste But a Wonderful Thing to Invest In.”

Regardless of its verbosity, Y&R New York and the Ad Council’s new campaign is a smart, relevant adaptation. Instead of accepting donations for their fund, UNCF is “taking the cause straight to where the money is,” and has created the first-ever stock for social change. Columbia University economist Clive Belfield created an algorithm to determine the value of a share, which investors can purchase via Better Futures’ website.

The Better Futures campaign puts concept into practice, and shows people that they’re not just giving money, they’re investing in future generations. Y&R’s pro bono work will include print and TV PSAs that “use real stories from real UNCF students to show how that investment will pay dividends for all our futures,” says Michael L. Lomax, president/CEO of UNCF, in a statement. If investors are inspired to get involved, the Better Futures stock could be Wall Street’s most meaningful.

Credits after the jump.

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