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Posts Tagged ‘Jack Harding’

Eleven Adds Seven to Creative Department

Another piece of Bay Area-related news, you say? Well, it seems like it’s just that kind of week. San Francisco indie shop Eleven has welcomed seven new folks to its creative department, which of course is led by CCO Mike McKay, formerly of BBDO SF and Saatchi & Saatchi LA. Among those included in the totally informal shot above are creative director Jack Harding, who worked with McKay at BBDO and helped lead creative on Comcast SportsNet and Mars among other accounts, senior integrated art director Sara Worthington, who joins Eleven after spending two years as a senior AD at Goodby, as well as senior copywriter and Cutwater/Deutsch alum Ray Connolly.

The 13-year-old Eleven currently counts clients including Apple, Virgin America, Union Bank and AAA.

 

 

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The San Francisco Giants Search for the ‘World Championship Baby’

Wow, the Giants sure want another World Series, don’t they? At the beginning of the month, we showed you the BBDO SF and Comcast collaboration “Help the Giants Win” which asked fans over social media what rituals they took part in that led to last year’s World Series win. Now, the two are getting a little more personal, trying to decide what fans decided to go past third base to celebrate the Giants successful season.

The “World Championship Baby” contest will attempt to determine what San Francisco baby is born closest to 7:54 p.m. PST on August 1, the official nine-month anniversary of the World Series. The winning baby will get a birth certificate signed by the Giants, a commemorative brick paver outside AT&T bark with the baby’s name on it and a $2,010 gift card. Expected parents are asked to create a profile on the site to enter into the contest. Living in Chicago, it’s these sorts of rabid fan participation campaigns that make me wonder why the Cubs and White Sox don’t do anything on this scale to try to increase morale for what have thus far been dismal seasons. It’s a nice way for Comcast to show they “get” the loyalty of their subscribers, and no doubt the winning parents will have bragging rights for years to come. Credits after the jump.

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