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Posts Tagged ‘Jacob Kuehl’

Macklemore, Ryan Lewis Bring Grammy Life to NYC Bus

Most likely, this video of Macklemore and his Jazzy Jeff shadow Ryan Lewis is a staged marketing effort from TBWA\Chiat\Day LA to promote the 56th Grammy Awards. The two musicians hop on a New York City bus with a boombox and start performing an impromptu concert full of Macklemore’s signature exuberance and corny hand movements. The riders on the bus start dancing and feeling the music – the bus driver even starts clapping on (probably fake) closed circuit footage.

I’d probably react the same way if Macklemore came on the crosstown bus. But you know how I know it’s not real? Because if anyone came on NYC public transportation with a boombox and started making noise, there will undoubtedly be at least two people who hate it and tell them to shut it off before they turn into depressed and sarcastic versions of the Hulk.

But whether it is real or not, the question everyone wants to know is: where is Ray Dalton? Credits after the jump.

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Virgin Mobile Phones Make People Happily Careless

Last we heard from Virgin Mobile, the brand and its agency Mother New York were regaling us with Richard Branson‘s rather whimsical life story. Now, the two parties have returned to actual product promotion by touting Virgin Mobile’s $35/month phones, which as you can see above, cause people to purposely ditch their current mobile devices in a variety of ways. In this world, the price point and lack of contract lock-ins at Virgin Mobile are deemed worthy enough to engage in a variety of “happy accidents,” whether it’s tossing your phone off a roof or into a blender. Credits after the jump.

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Pergo Gives a Floor Durability Test Courtesy of Battlebots

Believe it or not, 2012 marks a decade since Comedy Central canceled their robot fighting show, BattleBots. The show had it all, from destruction to hilarity to scantily-clad “correspondents” to cameos from Bill Nye the Science Guy. If you’re anything like me, and you consider these attributes the recipe for televised greatness, you were devastated when BattleBots went off the air.

So, understand that I’m a little biased when I call the above spot for Atlanta-based agency Fitzgerald+Co a wonderfully creative way to demonstrate the durability of Pergo floors. Not only do I get to see my old robot friends, but I suddenly have quite an affinity for a flooring product that I’d never heard of before. Of course, this begs the question: Do married women, who I assume are the ones generally responsible for making the purchasing decisions when it comes to flooring (as depicted in the spot), respond to BattleBots in the same way that I do?

The campaign also features a Facebook page where consumers can “Like” the video for a chance to win a new floor, learn more about the BattleBots featured in the spot, and browse different Pergo styles and key features. Credits follow after the jump.

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D&G Channels Spirit of Bay, Bruckheimer in Kia Super Bowl Spot

David&Goliath nixes the Yo Gabba Gabba gang and Heavy soundtrack in favor of a CGI-addled extravaganza starring everyone from Poseidon and aliens to tribal warriors with its 2011 Super Bowl entry for Kia and its Optima line.

Really though, is there any chance in hell the agency/brand can triumph over last year’s spot? We think not, though at least a cameo from the animated crew could suffice.  Oh well. You can be the judge and the wait for the USA Ad Meter on Monday to see how it fared.

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