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<title>Jake Blumenau - AgencySpy</title>
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<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Red Stripe Celebrates Small Victories</title>
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<p>Your average beer commercial tends to be a bit oversaturated. Whether Budweiser Clydesdales are clomping through the snow or Coors Light mountains are changing colors, big beer brands love their drama and growly-voiced narrators. Red Stripe, however, sets themselves apart by appreciating the little things in life.</p>
<p>In its latest campaign from BBDO NY, the Jamaican beer brand celebrates finding five dollars in your pocket, successfully evading embarrassing office party moments, and using a big word in a business presentation. All the appreciation comes in the form of a reggae band, crooning lyrics like, “Ooh, look at you/using a big word in an office meeting, all correctly and stuff.”</p>
<p>Their end slogan is simply, “Hooray Beer!” Hard to argue with that. Just as much as everyone loves throwing out sweet vocab words and finding money, beer is a simple pleasure worth celebrating. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/red-stripe-celebrates-small-victories_b35525#more-35525" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Ella Riley-Adams</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/red-stripe-celebrates-small-victories_b35525#disqus_thread</comments>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Caleb Omens]]></category>
		<category><![CDATA[Chris Bradford]]></category>
		<category><![CDATA[David Lubars]]></category>
		<category><![CDATA[David Wolfe]]></category>
		<category><![CDATA[Estela D’Agati Duce]]></category>
		<category><![CDATA[Jake Blumenau]]></category>
		<category><![CDATA[John Piccolo]]></category>
		<category><![CDATA[Kevin Wilson]]></category>
		<category><![CDATA[Laura Relovsky]]></category>
		<category><![CDATA[Lisa Margulis]]></category>
		<category><![CDATA[Loren Parkins]]></category>
		<category><![CDATA[Mark Turrigiano]]></category>
		<category><![CDATA[Matt Dilmore]]></category>
		<category><![CDATA[Wes Waldron]]></category>
		<category><![CDATA[Wil Boudreau]]></category>
		<category><![CDATA[Zubin Simpson]]></category>
<pubDate>Mon, 02 Jul 2012 15:31:17 +0000</pubDate>
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