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Posts Tagged ‘Jake Dubs’

Pereira & O’Dell NY Talks Accuracy for Realtor.com

Pereira & O’Dell New York have a new campaign for Realtor.com championing the site’s accuracy in home listings, thanks to “its unique, direct relationships with more than 800 multiple listing services that provide consumers with 98 percent of all for-sale properties listed in the U.S.

Entitled “Accuracy Matters” the broadcast campaign features two 30-second spots — “Mom” and “Doghouse Architects” — which will run through 2014. The spots attempt to find the humor in inaccurate real estate listing as a means of highlighting the importance of the accuracy Realtor.com provides. While the humor mostly comes across as cute rather than funny there is one slapstick moment in “Mom” worth a chuckle, and the approach at least helps differentiate Pereira & O’Dell’s work from typical real estate advertising cliches.

“Coming from a real estate family, I’ve seen my share of formulaic advertising in the category,” explains Dave Arnold, executive creative director at Pereira & O’Dell. “Our goal with ‘Accuracy Matters’ is to not only connect Realtor.com to a singular product message it can rightfully own, but to also have some fun with inaccurate listing information.”

Stay tuned for “Doghouse Architects” and credits following the jump. Read more

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Tuesday Odds and Ends

-Goodby alum Todd Grant joined Seattle’s Wexley School for Girls, apparently as a Renaissance man because he holds the titles of creative director, art director, writer and baritone ukulelist.

-New York shop Amalgamated added Coral Garvey and Jake Dubs as design director and writer, respectively. Garvey previously worked at Anomaly while Dubs has a stint at 72andSunny, respectively.

-Apple did pretty good for itself when it came to sales last quarter. link

-If you watched the NFL championship games over the weekend (shame on you if you didn’t), you surely saw VB&P and director Daniel Kleinman resurrect the spirit of Herman Melville for Audi (above).

-Are you ready to transfer to Timeline? Within a few weeks, Facebook will give you no choice. link

-With Chicago’s Downtown Partners, you win some and you lose some when it comes to clients, according to one reporter. link

-Digitas alum Marta Stajek was named director of business operations for New York-based post boutique Northern Lights, along with sister companies Bodega, Mr. Wonderful, and SuperExploder.