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Posts Tagged ‘Jake Dubs’

Pereira & O’Dell Apologizes for Fox Sports 1′s College Football Coverage


Pereira & O’Dell, New York apologizes for Fox Sports 1′s increased coverage of college football in a new web video suggesting the ramifications of the network’s comprehensive coverage.

Opening on a woman flipping off the camera (her middle finger blurred out), the spot examines how the increased amount of college football available erodes a couple’s marriage as the husband spends all his time on the couch glued to the television. “I used to like college football. In moderation,” she says at one point. The family dog is also neglected, staring longingly at his food bowl and sadly attempting to find a partner to play fetch with. “Thank you, Fox Sports 1, for ruining a perfectly decent husband,” the woman says at the spot’s conclusion.

The 30-second broadcast spots which will air across Fox channels and paid media. The campaign also features a print component in the form of an apology letter from the network that ran in The New York Times and New York Post today as well as social media components on Twitter, Facebook, Vine and Instagram.

Print ad and credits below.

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Pereira & O’Dell NY Talks Accuracy for Realtor.com

Pereira & O’Dell New York have a new campaign for Realtor.com championing the site’s accuracy in home listings, thanks to “its unique, direct relationships with more than 800 multiple listing services that provide consumers with 98 percent of all for-sale properties listed in the U.S.

Entitled “Accuracy Matters” the broadcast campaign features two 30-second spots — “Mom” and “Doghouse Architects” — which will run through 2014. The spots attempt to find the humor in inaccurate real estate listing as a means of highlighting the importance of the accuracy Realtor.com provides. While the humor mostly comes across as cute rather than funny there is one slapstick moment in “Mom” worth a chuckle, and the approach at least helps differentiate Pereira & O’Dell’s work from typical real estate advertising cliches.

“Coming from a real estate family, I’ve seen my share of formulaic advertising in the category,” explains Dave Arnold, executive creative director at Pereira & O’Dell. “Our goal with ‘Accuracy Matters’ is to not only connect Realtor.com to a singular product message it can rightfully own, but to also have some fun with inaccurate listing information.”

Stay tuned for “Doghouse Architects” and credits following the jump. Read more

Tuesday Odds and Ends

-Goodby alum Todd Grant joined Seattle’s Wexley School for Girls, apparently as a Renaissance man because he holds the titles of creative director, art director, writer and baritone ukulelist.

-New York shop Amalgamated added Coral Garvey and Jake Dubs as design director and writer, respectively. Garvey previously worked at Anomaly while Dubs has a stint at 72andSunny, respectively.

-Apple did pretty good for itself when it came to sales last quarter. link

-If you watched the NFL championship games over the weekend (shame on you if you didn’t), you surely saw VB&P and director Daniel Kleinman resurrect the spirit of Herman Melville for Audi (above).

-Are you ready to transfer to Timeline? Within a few weeks, Facebook will give you no choice. link

-With Chicago’s Downtown Partners, you win some and you lose some when it comes to clients, according to one reporter. link

-Digitas alum Marta Stajek was named director of business operations for New York-based post boutique Northern Lights, along with sister companies Bodega, Mr. Wonderful, and SuperExploder.