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Posts Tagged ‘James Bray’

Tom Brady is Apparently Everywhere for UGG

With the NFL regular season almost upon us, M&C Saatchi LA couldn’t have picked a better time to roll out its new fall campaign for UGG Australia’s UGG for Men line starring one of the league’s top QB’s, Tom Brady. Like many of you, we initially snickered when it was announced that Brady was appointed as a spokesman for UGG and it only added more fuel for New England Patriots haters out there (and they are legion, it seems).

But, we must say the campaign from M&C isn’t half-bad, though we’re more captivated by a time-lapse video (below) of the creation of the giant “Tom Wall” here in NYC (nice soundtrack, too). As for the actual spot (above), Brady fulfills a kid’s dream by playing an invisible game of football with him and others–or so we’re led to believe–in the middle of an airport. Hey, it could happen…as long as you take your shoes off first. Check out credits and behind-the-scenes clip for “Invisible Game” after the jump.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

M&C Saatchi Tries to Redeem Three-O Vodka

Suffice to say, we were none too pleased with Three Olives’ first foray into TV advertising nearly two years ago. But, hey, we’re always up for a good redemption tale and now that NYC boutique Agent16 is out of the picture, Three-O parent company Proximo and its new AOR for the brand, M&C Saatchi, are giving it another go with a $10 million TV campaign (same cost as the old one).

Animation supplants the lame sight gags from years past in this latest effort, which features a handful of spots all inspired by the old “so and so walks into a bar” setup for a joke. It’s no laugh riot by any means, but the “Sugar Daddies” ad above already has us chuckling more than we were back in 2009. The visual presentation come to us courtesy of artist/illustrator Ant Blades out of the U.K., who helps make this campaign stand out–well, at least when it comes to the cluttered vodka field. But is it more fun than beer robots and dance parties, though? While we ponder this, check out two more spots from the campaign, which will also include print and social media (of course) tie-ins, as well as credits after the jump.

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M&C Saatchi Adds New CD

We honestly can’t remember the last time we covered a creative hire at M&C Saatchi, but said agency is letting us know that it’s brought on James Bray as a creative director (from the look of his headshot, he appears just as shell-shocked as we are). Bray joins from Goodby, Silverstein & Partners, where he was a creative on the Sprint “Firsts” campaign and worked on other GS&P accounts including the NBA, Netflix and Adobe.

The reason for Bray’s hire? According to a statement from M&C Saatchi CEO Huw Griffith, “James’ award-winning work expands and elevates our agency’s creative profile,” said Griffith. “His style is directly in line with our ‘Brutal Simplicity’ mantra.” Damn, they stole the name of my high-school punk rock band.

Anyhow, as for brief background, Bray began his career at DDB, where he produced work for Hershey’s and the NY Lottery, before moving to Fallon to serve as copywriter for clients such as Holiday Inn, BMW and Travelers. In his new post, the CD will be based in M&C’s Los Angeles office and work on accounts including Epson, New Mexico Tourism Department and Crystal Cruises.