From Saatchi & Saatchi and Genero.tv comes a new contest for filmmakers that honors the late “The Hardest Working Man in Show Business,” James Brown.
In May, iTunes re-released Brown’s entire catalog, and his famous Live at the Apollo performance will see a re-issue later this year. In celebration, Saatchi and Genero.tv are challenging aspiring filmmakers to create a music video for one of four of Brown’s most songs, “It’s a Man’s Man’s Man’s World,” “Sex Machine,” “Papa’s Got a Brand New Bag” and “I Try.” Now, if this was my music video contest (which it’s not), I would totally replace “I Try” with “I Got the Feelin’,” but that’s why I don’t make the big bucks.
Entrants have until Monday, July 16 to record and upload their video, which will be judged by panelists from Saatchi, Genero.tv, BUG, and Universal Music. The finalists will receive $4,000, and the grand prize winner will get an opportunity to work on a project in a “key office” around the Saatchi & Saatchi global network.
Get more info and see the current entries at Genero.tv’s website here. And, of course, here’s some James Brown to help kick you off into the weekend. Also, PRO TIP: Whenever you have to clean your house or apartment in preparation for company, James Brown’s 20 All-Time Greatest Hits! is the way to go.
With a little help from the Godfather of Soul James Brown and a handful of athletes including Kevin Durant and Serena Williams, TBWA\Chiat\Day LA continues to push the philosophy and product line of Gatorade’s “G.” The agency once again resorts to the three-phase motif of “The Before, The During, The After” and shows that within the sugary energy drink spokesperson lies the heart of a badass. Camp G tells us that this latest campaign “metaphorically examines the story inside the athletes.” Whatever the case, at least they’ve made some strides since 2009. Credits after the jump…
Seeing as it’s World AIDS Day and all, it’s rather timely that SF-based freelance art director Keith Gibson and his Red Pencils crew return with their goodwill mission to fight the disease. Just like last year, the Red Pencils are looking to enlist people from the ad community to take part in the AIDS/LifeCycle, a seven-day bike ride that this time starts in San Francisco on June 5 and ends in Los Angeles on June 11. The current 2011 Red Pencils roster consists of: