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<title>James Clark - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>IKEA Introduces Interactive &#8216;Party Proof&#8217; Kitchen</title>
<description><![CDATA[<p><img class="aligncenter size-full wp-image-34559" title="ikeaparty" src="http://www.mediabistro.com/agencyspy/files/2012/06/ikeaparty.png" alt="" width="470" height="340" /></p>
<p>So, you like to have weekly ragers, but you can&#8217;t afford all of the damage to your kitchen with each night of revelry? Well, IKEA has the solution for you, and you don&#8217;t even need to ask your guests to kindly leave the kitchen and go recline in the living room or something.</p>
<p>With the help of Mother, IKEA has built an <a href="http://www.ikea.com/ms/en_GB/campaigns/kitchen_quality_guarantee.html?icid=gb%3Eic%3Ekitsdept%3Eexp%3Equality">online interactive durability test</a> that proves their kitchen appliances don&#8217;t fall victim to even the most belligerent guests. A yellow sweater-ed man we will name Bjorn nimbly falls through a kitchen when users drag him to either the left or right of the screen, all the while showcasing IKEA&#8217;s &#8220;slam tested doors,&#8221; &#8220;steam and heat tested surfaces&#8221; and &#8220;stain tested surfaces.&#8221;</p>
<p>It would be wrong for IKEA kitchen customers not to encourage your party guests to spray champagne over your kitchen our or attempt to open your dishwasher while it&#8217;s running. And, even if you&#8217;re slightly worried that your neighbor might seize the opportunity to destroy your house, IKEA promises a 25-year guarantee in the FAKTUM and VÄRDE kitchens. Says Mother director of strategy <strong><a href="http://www.mediabistro.com/Jacob-Wright-profile.html">Jacob Wright</a></strong>, “This online experience balances the need to give people the information they&#8217;re looking for with the fun, ‘twinkle in the eye,’ IKEA tone that people love in our broadcast communication. And as a result it sells very hard and builds the brand at the same time.” That reminds us, have fun building this stuff. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/ikea-introduces-interactive-party-proof-kitchen_b34555#more-34555" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/ikea-introduces-interactive-party-proof-kitchen_b34555#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/ikea-introduces-interactive-party-proof-kitchen_b34555</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Mother]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Alex Leah]]></category>
		<category><![CDATA[Jacob Wright]]></category>
		<category><![CDATA[James Clark]]></category>
		<category><![CDATA[James Cunningham]]></category>
		<category><![CDATA[Jason Farrow]]></category>
		<category><![CDATA[Luke Morrison]]></category>
		<category><![CDATA[Matt Fox]]></category>
		<category><![CDATA[Nicholas Bentley]]></category>
<pubDate>Tue, 12 Jun 2012 12:33:41 +0000</pubDate>
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