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<title>James Dierx - AgencySpy</title>
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<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Walmart Appeals to Crazy People for &#8216;Call of Duty&#8217; Midnight Release</title>
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<p>With the <em>Harry Potter</em> series of novels completed, the only products that can get weirdos to hang out in a store until midnight are video games. And, with the release of <em>Call of Duty: Black Ops II</em> coming next week, &#8220;America&#8217;s Chain,&#8221; Walmart, is trying to convince weirdos to specifically hang out in their store with this new spot from The Martin Agency.</p>
<p>Believe it or not, this spot was directed by <strong><a href="http://www.mediabistro.com/Ruben-Fleischer-profile.html">Ruben Fleischer</a></strong>, better known to most as the director of <strong><a href="http://www.mediabistro.com/Zombieland-profile.html">Zombieland</a></strong>. For those that are unaware, a large portion of the <em>Black Ops</em> series is dedicated to killing and/or running from zombies. So, this selection actually makes a good amount of sense.</p>
<p>Perhaps even more shocking, Walmart enlisted the help of Academy Award-winning composer of <em>The Social Network</em>, <strong><a href="http://www.mediabistro.com/Trent-Reznor-profile.html">Trent Reznor</a></strong>, to create the music playing in the background as our protagonist runs to safety. It&#8217;s strange to consider that Reznor, better known to most of you as that angry guy from Nine Inch Nails, is now having his &#8220;Theme from Call of Duty: Black Ops II<em>&#8221; </em>arrangement used to convince nerds to go to Walmart. But hey, Trent Reznor&#8217;s gotta eat just like everyone else. You don&#8217;t want Trent Reznor to starve to death, do you? Also, we can probably safely assume that Trent had no idea his music for the game would end up in a Walmart ad. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/walmart-appeals-to-crazy-people-for-call-of-duty-midnight-release_b40908#more-40908" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/walmart-appeals-to-crazy-people-for-call-of-duty-midnight-release_b40908#disqus_thread</comments>
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<pubDate>Fri, 09 Nov 2012 11:24:16 +0000</pubDate>
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