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Posts Tagged ‘James Harden’

SportsCenter Experiences Technical Difficulties in W+K’s Latest, Starring James Harden

Houston Rockets star James Harden takes center stage in W+K’s latest “This is SportsCenter” installation, entitled “Satellite,” which also features SportsCenter anchors Neil Everett, Kenny Mayne and Stan Verrett.

In the 30-second spot, which will run for six weeks, Harden fields a call from a mission control center as Everett and Verrett call with a technical problem on the set of SportsCenter. From here things take an unexpected turn, with a cameo by Houston Astros mascot Orbit. Without giving too much away, we can say that as far as “This is SportsCenter” spots go, this one is certainly on the stranger end. Harden, who also appeared in this memorable spot for Foot Locker a few months back, plays his part well, but we think this one will leave some people scratching their heads. Read more

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Monday Odds and Ends

-Nick Offerman, Louie guest star Sarah Baker, H. Jon Benjamin (Archer, Bob’s Burgers, Home Movies) star in this fake Home Depot ad issued as a response to the “robotic shopping assistants” at Lowe’s on Last Week Tonight (video above).

-Maurice Levy explains why Publicis is buying Sapient.

-Production company Blacklist and animation studio Golden Wolf “Drop In” with James Harden for Skullcandy.

-RSA Films announced the addition of Drake Doremus to its directorial roster for US and UK representation.

-Tag Creative announced the addition of Alexandra Press as director of digital business development.

-O Positive announced the addition of Brian Billow to its directorial roster for global representation.

-Budweiser unveils throwback holiday labels/packaging, “#holidaybuds” social media effort.

-LeBron James struggles to put Akron on the map.

BBDO NY Pits Harden Against the Internet in Game of Horse for Foot Locker

BBDO New York has a new spot for Foot Locker that pits James Harden against the Internet in a best of three game of Horse.

It’s a really fun idea, in a “Why hasn’t anyone though of this before?” kind of way. Fans sent in their best shots to challenge Harden, and Harden attempts to recreate the shots. When he can make them, the Internet gets a letter, when he can’t Harden gets the letter. It makes for some compelling viewing for NBA fans, and fans of Harden in particular, and is a good way for the brand to offer original content to fans in what could easily be turned into a recurring series. Check out the video above to see how it panned out. Read more

BBDO NY Taps NBA Greats for Foot Locker

BBDO New York taps Houston Rockets star James Harden and retired NBA greats Charles Barkley and Scottie Pippen for a funny new spot entitled “Short Memory,” which promises to be the first in a series.

When Harden asks Barkley for advice on starting the new season fresh, Barkley explains that all the greats have short memories. Harden asks if that means Barkley forgot about it if he had a bad game, to which Barkley replies that he never had a bad game. Harden persists with a series of questions, until Barkley cuts him off, seeing that he doesn’t get it, and turns to Scottie Pippen for help. Pippen perfectly encapsulates Barkley’s point, declaring himself the greatest Chicago Bull ever — which would be true with a parenthetical “(available for selection in NBA Jam).”

It’s a clever spot, making good use of Barkley’s comedic potential, even if Harden comes across a bit stiff in comparison. Pippen’s tongue-in-cheek boast alone gives “Short Memory” viral potential, which the spot already seems to be fulfilling. It has racked up almost 600,000 views since being posted yesterday. Stick around for credits after the jump. Read more

James Harden Returns for Foot Locker, This Time Confronting ‘The Brow’

What happens when two NBA athletes confront each other in an ad campaign dubbed “Approved” for Foot Locker? This. Now, BBDO NY continues its successful, appealing streak with the sports apparel retail chain by bringing in New Orleans Pelicans’ unibrowed star Anthony Davis to join forces with James Harden, the bearded star of the Houston Rockets. You might remember Harden from his previous roles in Foot Locker ads including one where he exposed his singing talents. In the first Harden-less spot, Davis cruelly crashes a youngster’s hoop dreams while meeting with Harden in the second one below. It keeps continue to be appealing so let us try to get a laugh, out of this, the horrible post-ice storm day.  The first one above is for Kids Foot Locker while the one below is for regular Foot Locker.

Goodby Silverstein & Partners Ring in Holiday Season with ‘Jingle Hoops’ for NBA

Last year, Goodby Silverstein & Partners celebrated the holidays with their “BIG: Color” spot for the NBA, which they sometimes refer to as “Carol of the Balls” (sounds a bit gross to me.) Following on the success of that spot, the agency has put together another NBA Christmas carol for hoops fans, this time taking on the ubiquitous Christmas song known variously as “Jingle Bells” and “One-Horse Open Sleigh.”

The spot, “Jingle Hoops,” (the folks over at Goodby are undoubtedly referring to it as “Jingle Balls”) features five of today’s biggest NBA stars – Derrick RoseKevin DurantStephen CurryJames HardenSteve Nash and LeBron James – wearing Special Edition Christmas Day Uniforms and shooting hoops rigged with jingle bells, to a certain famous Christmas tune. Since the song normally ends with a shout of “Hey,” they had LeBron finish things out with an enthusiastic dunk. It’s a simple idea, well executed (personally I think they did a better job than with “Carol of the Bells” last year), that I imagine most NBA fans can appreciate.

Personally, I think it’s a bit early for Christmas/holiday stuff (Can we please wait until Thanksgiving?), but that’s a losing argument since the entire world has decided that November 1st (and sometimes earlier) is the proper time to start the winter holiday onslaught. Given that, the song choice is kind of appropriate, since “One-Horse Open Sleigh” was originally composed for Thanksgiving.

The Special Edition Christmas Day Uniforms are part of the Adidas Winter Court collection and will be worn by NBA players exclusively during Christmas Day games. Interested parties can purchase the uniforms online at the NBA store. Credits after the jump. Read more

Stephen Curry Bests James Harden with Soulful Diss Track for Foot Locker

Here’s an update on the James Harden/Stephen Curry commercial-pretending-to-be-a-music-video we covered last week: while Harden may have uncorked his vocal cords first, Curry is back with an unsavory r&b diss track that has more blues than rhythm. Foot Locker and BBDO New York seem to be having some fun with this one, right down to the purposefully low-budget video effects. I’m not sure whose voice is worse, but both of them are really, really bad singers, and that makes this campaign all the better. A little tea with honey for next time, guys? Anyway, grab some earplugs and listen up.

Credits after the jump.

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James Harden Can Act for Foot Locker, But He Definitely Can’t Sing

Not only should you fear James Harden‘s beard, but now you should fear his voice, too. There’s a long history of athletes who want to be rappers/singers, and that history stars and ends with this awesomely terrible Deion Sanders single from 1994. Luckily, Harden’s leap into the music industry is all in good fun on behalf of Foot Locker. BBDO New York has been pumping out quality NBA-related spots for the brand in the past, and “Harden Soul” is no different. It’s crisp, funny, and capable of appreciating the offbeat moment of humor.

Basketball fans may also recognize sharpshooter Stephen Curry as the voice of reason, begging Harden to give up the strain on his vocal cords. But, as Harden says, “I just had the best year of my career, I gotta keep things fresh.” For those interested in things that are kept extra fresh, Foot Locker also released a full version of “Harden Soul” on Youtube (you can listen after the jump). Watch out for the lyrical genius of lines like, “I wear my shirt open/so you see my chest…I keep my stock open/so you can invest.” Almost worthy of a Grammy.

Credits after the jump.

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Kevin Durant Seduced By Villain’s Role

Kevin Durant used to be nice, but not anymore. At some point this season, the second-best player in the NBA stopped being the silent choirboy fans respected, and Nike and Wieden+Kennedy anticipated the change for their recent “KD Is Not Nice” campaign. Call it truth in advertising, because for whatever reason, Durant has really started to embrace the roll of edgy superstar.

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Chris Bosh Steals Kids for Foot Locker

We’ve seen James Harden tear away a warm-up beard and trade an entourage member to Kris Humphries in past Foot Locker commercials, but in the latest effort from BBDO New York, for Kids Foot Locker this time around, Miami Heat All-Star Chris Bosh rounds up some youngsters and takes them to his team’s training facility.

Seriously, where are the parents? Tick Tock, Pork Chop, Sizzle, and Rick Springfield just roam the streets without supervision? Also, when Bosh says he “rounded up” other kids because of “fresh gear” at a Kids Foot Locker, nobody recognized how high this ranks on the Unintentional Comedy Scale?

This ad isn’t as clever as the Harden spots, but Ray Allen is involved, so that makes it okay in my book. And I mean the real Ray Allen, not Tick Tock. Credits after the jump.

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