Tallyho! It’s Friday and you need something, anything, to help kill the time before the whistle blows and you slide down your dinosaur’s tale and into your leg-powered car for a night at the movies where you’ll eat a massive rack of dino-ribs but not before it tips over your car. So here’s some videos to pass the time until said whistle-blow.
As always, these are semi-ad related, meaning they promote a product or a line of thinking or art or design or whatever. But who cares, just watch.
Yes, 18 people, choreography that works like some bizarro Cirque du Soleil act and VFX came together to promote the Toyota Prius, the automaker’s hybrid car loved by Larry David and others. Saatchi & Saatchi LA brings us a surreal version of a day’s life (maybe even more surreal than James Liptoninterviewing Shakespeare) in this spot dubbed “People Person,” which promotes three different Prius models in one fell, pretty visually stimulating swoop. If you’re that ADD and can’t stand the :60 version, there’s a :30 one for you after the jump.
Ah yes, the plural form of Prius. What if you or your environmentally conscious friend owns two Toyota Prius…es, and you want to tell someone quickly without making the sentence compound? The word is truly a fickle mistress, and as Inside the Actor’s Studio host James Lipton argues, “Brevity is the soul of wit.” Too true, old boy. Too true.
Luckily, Lipton can call on his buddy William Shakespeare in this first episode of Saatchi and Saatchi’s online web series for Toyota, Wordliness. Billy Shakes sure does know his way around a noun (and the women who use them), and using the Latin phrase Carpe Diem, he concludes that when referring to more than one Prius, we should say “Prium.”
Not to quarrel with one of the greatest English writers the world has even known (right up there with James Joyce and Dr. Seuss), but “Prium” does seem a bit unwieldy, doesn’t it? Toyota agrees, which is why it’s asking you, the consumer/word wrangler you are, to cast your vote for the plural form of Prius on its Facebook page. Currently, “Prii” is in the lead with 25% of the vote while “Prium” at the back of the pack with a mere 12%. Sorry, Bill.
Backyard director Rob Pritts helms this new campaign for the LG Optimus One created out of BBH, Shanghai that highlights the device’s ability to summon any information through voice, text, photo–well, you know what smartphones do.
In the spot above, a cunning young lad tricks two Japanese businessman who are eager to try a notorious Far East delicacy. Amusing, sure, but we liked it better when Homer Simpson did it. View credits and another spot from the campaign, which shows how the Optimus One is also a survival tool of sorts, after the jump. Hey, who needs James Lipton and his beard, anyways?