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Posts Tagged ‘Jamie Massam’

mcgarrybowen Plays iPhone Homewrecker for Verizon

mcgarrybowen has a new ad for Verizon Wireless, advertising the company’s iPhone trade-in offer allowing customers to trade in their old iPhone and for a new one, supposedly for free.

In the spot, a man reading a newspaper comes across a print ad highlighting the deal and is intrigued, reading the offer out loud. His iPhone overhears, saying, “Did you say something, Paul?” For the remainder of the spot, Siri attempts to remind Paul of the good times they’ve had together in an attempt to stop him from trading the phone in. The efforts are for naught though, as he eventually gets to Verizon to make the deal, followed by the fine print explaining that the transaction is nowhere near as straightforward as just pictured.

Finding sympathy with the to-be-replaced phone may seem like kind of an odd tactic, but it ends up being a good source of humor and makes the spot memorable. And the approach is executed well, with Siri’s attempts to stop the trade-in well thought out and naturally paced with Paul’s trip to the Verizon store. Read more

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Copywriting: Creative Ad Writing

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Ed Norton Sings Karaoke, Almost Dies Several Times in New Droid Spot

This one’s been making the rounds for awhile now, but we thought we’d give some love anyway. McgarryBowen New York’s new spot for Verizion, “A Lot Can Happen in 48 Hours” features the talents of Ed Norton. It originally aired on December 5th, although it was posted to YouTube about a week before that.

In the spot, directed by Matthijs van Heijningen, Norton is thrown into a variety of dicey situations, with his Droid helping him get through most of them relatively unscathed. “A Lot Can Happen in 48 Hours” opens with Norton waking up to find himself in a strange room, with his Droid still at 3% power. “It’s been an interesting 48 hours,” Norton says, followed by a flashback. We then follow Norton through his series of misadventures, which begins with him finding a lost wallet and using Droid to find the location. This leads Norton to a karaoke bar, where he ogles a taken woman while singing “If I Could Turn Back Time” (the funniest part of the spot).

From here, Norton’s misadventures include attempting to land a plane, being held captive, having a key found in his stomach, playing a high-stakes game of Connect Four, and being held captive once again. Its everything-goes-wrong brand of humor borrows a little bit from The Hangover series, and although the spot seems to employ the kind of random connections Grey NY used in their 2012 DirectTV campaign, the superior execution helps keep it from feeling too easy or derivative. The spot uses a clever setup to promote the Droid’s impressive battery life, and then finds ways to showcase the phone’s other features in the process. This is certainly a far cry better than McgarryBowen Chicago’s disastrous “Denskies” campaign for Sears. Bonus points for the excellent use of a Lykke Li song. Credits after the jump. Read more