Just minutes after we asked if Michael Aubrey and Tony Effik were still at Publicis Modem (they’re not), we received a handful of tips to follow up our post which gave us an odd sense of deja vu and informed us the pair were not alone. Sigh, more realigning we suppose, but this one (and yes, it seems like it’s accurate for the most part) takes the cake: “Modem NY has involuntarily lost Michael Aubrey, Tony Effik, David Boxser, Jessie Perlin, Lindsay Kaplan, Ashton Moskowitz, Jonathan Goldberg, Erick Gaston, Vina Lam, [VP/ACD] Jeff Prybolsky, Jane Barandes. One lonely ACD copywriter is the highest level creative on the entire General Mills business outside of Patrick Clarke. There is literally no one running the project management department nor the technology / flash department.”

-Leo Burnett Toronto has taken over for CP+B as IKEA Canada’s AOR. link

-Digital shop 360i hired Publicis Modem alum Jane Barandes as its New York MD.

-Poop and social media: Powerhouses when it comes to raising awareness for charity. link

-Skype for Windows will start displaying ads. link

-Meanwhile, Microsoft wants to kill IE6 dead, launches a campaign to help. link

-Interpublic hired Reuben Steiger to run the New York office of the IPG Media Lab. link

-CMO’s, here’s your “must-have” 2011 digital handbook. link

-The Game of Thrones campaign continues online. Headphones recommended. link

-Nikolas Badminton joined Tribal DDB Vancouver as director of digital strategy.