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Posts Tagged ‘Jason Aspes’

Ogilvy & Mather Embarks on ‘Journey to Extraordinary’ for Holiday Inn

Ogilvy & Mather, New York’s latest campaign for The Holiday Inn examines the inspirational stories of individuals who have made the “Journey to Extraordinary” in a series of web documentaries.

The first in the series explores the story of Scott Rigsby, a double-amputee who was told by doctors at the age of eighteen that he would never run again. Not only did Scott prove the doctors wrong, he went on to become a marathoner, tri-athlete, world record holder, author and motivational speaker. A certain Panama City Holiday Inn location played an important role in his story, keeping Scott from homelessness, and the 3:30 video focuses on Scott’s recovery while staying there and his friendship with hotel owner Julie Hilton.

The “Journey to Extraordinary” series will continue over the course of the summer and into the fall, with a new documentary added weekly via the brand’s Tumblr, Facebook, and Twitter  pages, as well as on YouTube. Stick around for credits after the jump. Read more

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Thursday Odds and Ends

-Jason Aspes has returned to O&M after a few years’ absence to serve as global group creative director on InterContinental Hotels Group.

-D.C./Nashville-based iostudios is looking out for Tennessee parents with a new, resourceful site. link

- Philly-based Red Tettemer O’Connell + Partners has hired former Puma exec Adam Leaventon as connection strategist.

-Dallas-based agency Firehouse has promoted Greg Hunter, formerly of Mother NY, to group creative director/principal.

-What hath Tyler Durden wrought? Deutsch NY has created the “Protein Fight Club” for client, MilkPEP (above).

-L.A.-based commercial prodco Traveling Picture Show Company has signed director Gus Black for exclusive representation.

-Boston-based agency Connelly & Partners has merged with ISM to create a new, long-winded travel and hospitality marketing offering titled ISM/CP Travel & Lifestyle Group. link