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Posts Tagged ‘Jason Gaboriau’

CP+B Changes A.1.’s Relationship Status with Steak

As we mentioned in Stir yesterday morning, Kraft has decided to drop the “steak” from A.1.’s title, now calling it A.1. Original Sauce. Now we have an online spot from CP+B to go along with the name change, explaining the nature of A.1.’s evolving relationship with steak.

In CP+B’s “New Friend Requests,” the Boulder-based agency imagines A.1. rethinking its commitment to steak via Facebook. We see posts of the two together, one of which contains the line “It’s just you and me forever.” But then A.1. gets new friend requests, first from pork, then from myriad other foods. This leads to the sauce changing its relationship status with steak to “It’s complicated,” citing a need to “see other foods.” Initially steak doesn’t take too kindly to this, but eventually steak and A.1. reconcile, with the spot ending with the tagline, “For almost everything. Almost.” The idea is about equal parts clever and goofy, but CP+B mostly make it work, although the spot could have benefited from a shortened run time (it clocks in at 2 minutes). Both the name change and the “For almost everything. Almost.” campaign stem from insights into diehard A1 users, who use the sauce on everything from chicken, pork, and fish to vegetables.

The “For almost everything. Almost.” campaign will also include TV spots, which debut Monday, the first from the brand in five years, in addition to digital, social, radio, out of home and in-store activations. Stick around for credits after the jump. Read more

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Anderson Assumes ECD Role at CP+B LA

After spending nearly three years serving as global creative director on Absolut at TBWA\Chiat\Day, Sue Anderson is heading over to the West Coast to serve as ECD at CP+B’s L.A. office. In the city of angels, Anderson will team up with co-ECD Jason Gaboriau, who’s been without a partner-in-crime since Tiffany Rolfe headed to the East Coast to join Co:, to lead the creative department in L.A. and on the Microsoft account.

Prior to her time at Chiat NY, Anderson spent six years as a creative director at W+K Amsterdam, where she served as a creative director on Coca-Cola and P&G among other clients. So tell us, Sue, why the move to CP+B? “I joined the agency because I love making things,” she says in a statement, adding, “and there are few places that rival the amazingness of things CP+B makes on a consistent basis. They are brave, they solve real problems and they never go unnoticed.” Hope you had your fill of hyperbole today, folks.

Old Navy Plays into Chicago Bears’ Fans Stereotype

Though most of the actors of Saturday Night Live‘s classic “Superfans” sketch are either dead or probably have no interest in reviving their Bears-loving mustachioed characters, it doesn’t the mean decades old sketch has been forgotten by the general public. In fact, CP+B have brought Superfans lookalikes back for a new Old Navy spot, predictably titled, “Da Bears.”

In a land of football helmet tailgate parties that more than likely takes place in the same barren field that annually hosts Bonnaroo (maybe), the Pseu-perfans imbibe in usage of “da” instead of “the,” using their faux-South Side Chicago accents to make things sound silly. And yes, Bears fans, this is how the rest of the world identifies you. (Admittedly, I do wish their portrayal of the typical Packers fan as a young attractive female was an accurate reflection of a reality. It doesn’t take a native Wisconsite to tell you this couldn’t be a little far-fetched.)

In any case, this spot features a slew of Chicago-area celebrities that Bears fans will find absolutely delightful, including George Wendt with play-by-play announcer, Jeff Joniak, former Bear and sports announcer and current radio personality, Tom Waddle, and The Windy City’s lord and savior, Mike Ditka. So, Bears fans, do you revel in this stereotype and the bit of fame it’s given you, or will you just continue to tolerate it so long as you get cameo appearances from local sports heroes? Let us know in the comments. Credits after the jump.

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The ’90210′ Casting Call Continues for Old Navy

 

Well, we have to say once again that the cast from the original Beverly Hills 90210 has aged well as now it’s Luke Perry and Jennie Garth‘s turn to take center stage in CP+B’s “Funnovations” campaign for Old Navy continues. Jason Priestley makes an appearance once again in this spot, which perhaps carries more of a Grease vibe than its predecessor. It’s only inevitable, folks, that Brian Austin Green, Tori Spelling and/or Ian Ziering complete the series. We’re not holding out hope for Shannen Doherty, though. Credits after the jump.

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Jordan Knight Lands New Gig as Old Navy Crooner

My, how the mighty have fallen. Well, not really, considering New Kids on the Block (or NKOTB in their later, mature years) had their heyday over two decades ago. Anyhow, one of the group’s main former pop idols, Jordan Knight, has now taken his talents to the infomercial world, belting out hits for–wait, what?–Old Navy’s summer catalog. Yes, this somewhat amusing video comes to us from none other than Crispin Porter + Bogusky, which continues stoking our late 80s/early 90s nostalgia (Blossom spot, anyone?) by using the singer to promote its client’s flip-flops and summer tees among other things. Yeah, we’re not sure what to think either, but you can check out the Facebook component of the campaign here. Credits after the jump.

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Old Navy Conjures Some 90s Nostalgia with Cast of ‘Blossom’

It seems as though the hiring manager at Old Navy’s “Funnovations Inc.” is quite the fanatic of early 90s sitcoms. After all, Blossom star and current Big Bang Theory cast member Mayim Bialik revives her giant floral hat for a stint spent deploying “Bee Bots” on spring dresses. It’s always amazing how quickly these Old Navy spots from CP+B and prodco Brand New School turn into surreal portrayals of a dystopian society controlled by excessively cheerful celebrities who run clothing factories.

So maybe using Bootsy Collins to sell boots last winter was a bit of a stretch, but if there’s one media personality we can immortalize for bringing colorful clothing to the masses 20-some years ago, it was blossom and her outrageously bright clothing. Also, it’s kind of nice (and a little depressing) that Joey Lawrence can still make some money on the side by not wearing a shirt and saying, “Whoa.”

On that note, who’s ready for the second season of Melissa and Joey on ABC Family? Credits after the jump.

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Bad Date? Try Online Gambling!

In October, CP+B Los Angeles and London took over AOR duties for UK-based betting/e-gaming service Paddy Power. Like our commentariat, we admittedly found this news a little dull. But, we did get to give mention to Paddy Power’s old agency, Big Al’s Creative Emporium, and all of the silly names for the different parties involved in the story were just a little too bizarre to ignore.

Well, as the above TV spot proves, the weirdness isn’t ceasing. As Paddy Power’s brand head Adam Perrin said when Crispin won the business, “We were blown away by the freshness of CP+B’s approach and their use of resource across the United States and Europe.” Was CP+B’s “fresh” idea marketing Paddy Power Bingo’s “Home Free Hotline,” as a way to make a quick escape from romantic encounters gone awry? It certainly seems that way.

So, gamblers, are you going to pick your online betting service based on its ability to blow up your mobile? Credits after the jump.

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Old Navy Takes Off its Shirt for Flip-Flops

For some, the annual Old Navy $1 flip-flop sale is a retail holiday of sorts. After all, it’s really, really cheap footwear you can get away with wearing around your house or to the beach or, if you’re disgusting, around a large city where you gross everyone out with your dirty toe nails and trash-stained smelly feet. Let’s just say if you live almost anywhere with a population over 250K, you should know better than to wear flip-flops in public.

We were wondering back in early January how CP+B LA’s advertising for Old Navy would change once eight-year Crispin veteran GCD Tiffany Rolfe and Amalgamated co-founder/former CCO Jason Gaboriau took over the reins in the City of Angels. Well, as you can see, we have a topless and toned pop singer known as “One Day Wonder Boy” dancing around to crooning his newest hit, “F-L-I-P.” We could go on and on about this spot, but we’ll leave the (presumably harsh) critiques to you, commenters.

CP+B Adds to L.A. Creative Team

It looks like Sue Anderson and Jason Gaboriau are getting down to business when it comes to resurrecting Crispin Porter + Bogusky’s Los Angeles office. The MDC agency has announced that it’s hired Alexandra Sann and Mike Kohlbecker as ACD’s in the City of Angels. The duo arrives from TBWA\Chiat\Day LA, where they held the same titles and worked on Activision, Visa and Energizer.

This marks a return trip to the Crispin camp for Kohlbecker, who previously served as an AD at CP+B on projects for Volkswagen, Sprite and Domino’s. Sann, meanwhile, had a stint as a copywriter at Deutsch LA before joining Chiat.

The L.A. Egotist Gives Us a Whirl Through the West Coast

As part of our ongoing collaboration with The Denver Egotist, the folks from the network’s Los Angeles quarters chime in with a look into the agencies scattered throughout the traffic-congested City of Angels. Let’s read on to see who’s now and who’s next, shall we?

Let’s be honest here. The first thing that comes to mind when you think of LA is Hollywood. Music and Movies. Advertising takes a back seat to all the glitz and glamour of Tinsletown. Which is where we step in: to highlight and showcase any and all creativity happening in Los Angeles. But to be honest, right now LA is suffering from a little writer’s block. We are struggling to break through the barriers of some really shitty advertising.

LA currently services some of the largest and most creative brands in the world like; Pepsi, Gatorade, Honda, Toyota, Playstation, and Apple. We have more automotive accounts here than any other city (we think). And yet, we still can’t seem to move the needle.

So, It’s our intention at the LA Egotist, to challenge the Los Angeles agencies to strive for better work that their brands, their consumers and this city deserve. Just read the comments here on Agency Spy. Damn, we are some mean ass mother fuckers and pretty damn funny ones, too. But we all are demanding better.

Here’s a breakdown of where things stand here on the LA walk of fame/shame:

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