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Posts Tagged ‘Jason Hamilton’

TurboTax, W+K Answer Life’s Depressing Questions

W+K’s new “It’s Amazing What You’re Capable Of” campaign for TurboTax, which kicked off last week with the excellent “The Year of You” spot, continues on with two new 30-second spots that capture humor and sentiment in equal measure.

The first, “Life is Full of Whys” (above), finds a recently dumped guy, a guy being encouraged by his wife to move, and a sad clown wondering some incredibly depressing questions. However, viewers should note that even in the darkest times, taxes can be your redemption. Sure, everyone hates your clown jokes, but at least you can write off your squeaky shoes as a business expense.

The second, “Did I Get Married?,” is shot from the perspective of a man falling in love with a Manic Pixie Dream Girl, whose questions range from cute to sort of off putting and bizarre. But, isn’t that the kind of girl every guy wanted to marry after watching Garden State, Elizabethtown, Breakfast at Tiffany’s, etc.? And then brag about to web-based financial software? In any case, these spots both hit their target (MEN!) in an engaging, lighthearted fashion. Who knew doing your taxes could be so emotionally rewarding? Credits after the jump.

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P&G Returns to Celebrate Olympic Moms, Trip Babies, Push Children

Is there anything more heartwarming than watching children of all ages fall over repeatedly?

From Proctor & Gamble and W+K comes “Pick Them Back Up,” a new spot that’s part of the “Thank You, Mom” campaign running during the length of the 2014 Winter Olympics in Sochi, Russia. If you’ll recall, P&G and Wieden have been leaders in mom joy, child guilt and intermittent bouts of crying since a 2010 Mother’s Day campaign, which set the stage for the very viral 2012 London Olympics spot “Best Job.” Since the initial broadcast of “Best Job,” most of the world has been stuck in a routine of enthusiastic weeping followed by hugging their mom until it hurts.

Adding a little humor to the affair (this is, if you’re a sociopath like me), “Pick Them Back Up” sees attractive young mothers repeatedly watch their children fall down before picking them up, thus transforming them into successful Olympic athletes. For those mothers whose children didn’t grow up to be competitive in winter sports on an international scale, well, your time was better spent leaving your kid on the ice and just working on you for a while.

Of course, this spot also begs the question, how did they film so many babies falling over? Were they stunt babies, or did they trip them with invisible wires or something? In any case, after seeing this on TV, your mother’s gaze will slowly drift over to the photo she has of you as a baby on her nightstand, and she’ll sigh a million disappointed sighs because you were once so cute and loving and now you apparently don’t “have the time” to give her a call once in a while. She’s right, you know, because you just watched this and it caused you do to nothing. Credits, and one in a series of new athlete-specific video, follow after the jump.

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W+K Launches First Campaign for TurboTax

W+K again? Yes, and now it concerns W+K Portland’s “It’s Amazing What You’re Capable Of” campaign for TurboTax with the launch ad, “The Year of You.”

The spot marks the first creative work W+K have completed in partnership with TurboTax since nabbing AOR duties back in July. As you might expect from the title, the :90 “The Year of You” reminisces about all the things that “you” have accomplished in 2013, paying homage especially to new parents, newlyweds and new home owners. This leads in to the suggestion that since you’ve done all these things, you’re the best person to do your taxes. The types of accomplishments applauded in the ad correlate with the simple questions that TurboTax uses, such as “Did you get married?” and the ad does a good job making TurboTax’s system look very easy. The voiceover during the ad (which sounds a lot like John C. Reilly) is lighthearted and endearing, making the whole thing unexpectedly likeable for an advertisement for a tax service, which should help assuage some of the inevitable tax season anxiety it triggers.

“The Year of You” launched yesterday and will run until April 15th. During that time, W+K will gradually roll out other initiatives in the “It’s Amazing What You’re Capable Of” campaign. Stick around for credits after the jump. Read more

LeBron Kicks Back with Family, Friends for Samsung Galaxy

We are now in the season of LeBron James commercials. He’s like Victor Cruz, only taller, better, richer, and not a Time Warner Cable lackey. If you happened to watch the opening night of the NBA season, you saw three different LeBron endorsements, including a new two-minute Samsung spot (:60 version with just the family after the jump) that gives viewers a glimpse into the family life of the best basketball player in the world.

If you care about such things, you may remember last year’s Samsung/LBJ launch, which also premiered on opening night as the Miami Heat were getting their first set of rings. That 2012 spot was more about LeBron and his friends ruling Miami in barber shops and ice cream trucks. This year’s version is all about LeBron and his family: his sons hanging out in the pool or on a driveway basketball court as his wife films from a Samsung Galaxy. ”The Next Big Thing is Here” flashes on the screen as LeBron’s son celebrates after swishing a jump shot. We get it, but it’s still fairly interesting to let two little boys take some of the spotlight away from the real star.

The spot is an easy watch, a relaxing tone that rubs off on the viewer. Life is good for LeBron, and even though I typically prefer product-focused ads to lifestyle ads, when the spokesman is one of the most famous people on the planet, customers may take notice. Smiles all around and credits after the jump.

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Mark Foster, Kimbra, A-Trak Collaborate for Converse

If it ain’t broke, don’t fix it. Converse seems to be taking this adage to heart, producing another installment of its “Three Artists One Song” campaign by Anomaly.

The campaign has created unlikely collaborators in the past, including joining New Order’s Bernard Sumner with Hot Chip and Hot City and Soulja Boy with Matt and Kim and Andrew W.K. For the track and music video “Warrior,” Converse and Anomaly are bringing together DJ and Kid Sister/M.I.A. collaborator A-Trak, Mark Foster of seemingly overnight indie pop sensation Foster the People, and New Zealand-based singer/songwriter, Kimbra.

As with past collaborations, the actual track is a pleasant surprise. But, the video, featuring a lucha libre underground wrestling fight club, is where this unlikely trio shines. Credits after the jump.

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With Doritos-Based Dish Launch Looming, Taco Bell Unveils New Slogan, Spot

By now, some, most or all of you have heard that Taco Bell is rolling out its Doritos Locos Tacos line (you might have seen this teaser), which will officially be available to appease your guilty-pleasure cravings nationwide come March 8. As part of the rollout of its new menu item, the fast-food chain’s agency partner Draftfcb Orange County unveiled a new spot called “Pockets” that was directed by Jake Scott and debuted during NBA All-Star weekend.

As you’ll see in the latest advert, Taco Bell is undergoing a rebranding of sorts that comes with a new slogan, “Live Mas,” which from the looks of it, will be emblazoned across all the brand’s sauce packets. Now, we’re just curious to find out if there really is a band called Slab Hauler. Credits after the jump.

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