USA Today named Movement Strategy its social AOR today. The agency will be responsible for the conceptualization and creation of social branding and channel content to reflect the magazine’s new “Smarter. Faster. More Colorful” brand position.
Jill Engle, vice president of marketing at USA Today said that the brand was “excited about the relationship and working with Movement Strategy to capture social moments for our readers.”
“We are honored that USA Today has decided to place its trust in us,”said Jason Mitchell, co-founder of Movement Strategy. “Being given the chance to go over and above this iconic brand’s expectations with our social campaigns and channel content is fantastically exciting.”
USA Today will join Movement Strategy’s growing list of clients, which includes A&E Networks, Nickelodeon, LAN – TAM Airlines, and numerous NBA and NFL teams.