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<title>Jason Musante - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Musante Joins Co: as Content Lead, Shares His Thoughts</title>
<description><![CDATA[<p><strong><a href="http://www.mediabistro.com/Ty-Montague-profile.html"><img class="alignleft size-full wp-image-17597" title="Jason_Musante1" src="http://www.mediabistro.com/agencyspy/files/2011/04/Jason_Musante1.jpg" alt="" />Ty Montague</a></strong> and <strong><a href="http://www.mediabistro.com/Rosemarie-Ryan-profile.html">Rosemarie Ryan</a></strong> have added another creative to their Co Collective, namely <strong><a href="http://www.mediabistro.com/Jason-Musante-profile.html">Jason Musante</a></strong>, who joins as content lead. What does that title mean exactly? Well, according to a statement from Montague himself, content leads &#8220;have to be creative problem solvers first and foremost.&#8221; Musante&#8217;s role calls for him to address these problems &#8220;through innovation.&#8221; Very specific indeed.</p>
<p>Anyhow, Musante arrives from BBDO New York, where he served as digital creative director and led efforts for GE among others. Before BBDO, Musante had stints at Saatchi &amp; Saatchi, KBS+P and McKinney. At the last shop, the creative led the Virgin Atlantic account but perhaps most notably was part of the team that developed the award-winning &#8220;Art of the Heist&#8221; campaign for Audi.</p>
<p>Perhaps feeling a bit chatty, the new Co content lead has also decided to whip up a little item called &#8220;Beyond the Buzz&#8221; for AgencySpy, which you can read after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/musante-joins-co-as-content-lead-shares-his-thoughts_b17596#more-17596" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/musante-joins-co-as-content-lead-shares-his-thoughts_b17596#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/musante-joins-co-as-content-lead-shares-his-thoughts_b17596</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Jason Musante]]></category>
		<category><![CDATA[Rosemarie Ryan]]></category>
		<category><![CDATA[Ty Montague]]></category>
<pubDate>Wed, 27 Apr 2011 13:54:53 +0000</pubDate>
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