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Posts Tagged ‘Jason Nicholas’

W+K Gets Animated in ‘Short Film’ for Nike

Back in April, we covered “Winner Stays,” part of W+K’s “Risk Everything” campaign for Nike, which feature some of the world’s best soccer talent and clocked in at over four minutes long. Now, with only three days to go until the 2014 World Cup kicks off, W+K is back with an even lengthier effort for Nike.

Like “Winner Stays,” the new spot, entitled “The Last Game,” features some of the best players in the world — only this time they’re animated and voiced by voice actors. The over five-minute long “short film” tells the story of a scientist who creates clones of the great players which remove risk-taking in favor of efficiency and decision-making abilities. The results on the game are disastrous, turning it into a complete bore. Brazilian legend Ronaldo decides to do something about it, and gets together a team of superstars, all now leading “normal” lives, to take on the clones in a sudden death match.

Somehow the lengthy “The Last Game” doesn’t feel as long as its predecessor. While the trend of calling long ads “short films” is a touch ridiculous, W+K comes closer to earning that title than most do with “The Last Game,” which, in addition to some fine animation, has a plot that convincingly tells a story that viewers (especially children) may actually feel compelled to follow to its conclusion. While “Winner Stays” felt like an idea drawn out past the point of effectiveness, “The Last Game” actually uses all of its extended run time in service of a story. Whether or not it’s the most effective way to market Nike, the results are certainly entertaining. In addition to the full-length online spot, the campaign also includes 30-second trailers and athlete-specific teasers, and will run for six weeks. We’ve got a full list of credits after the jump. Read more

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Friday Morning Stir

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-Well, we asked yesterday but didn’t receive word back about Publicis Kaplan Thaler CEO Robin Koval leaving the agency. But it looks like it’s so as it’s being reported that the exec has split for a gig at anti-smoking org, Legacy. link

-Mitchel Elsen, who co-founded Belgian production company TRS has launched a new, New York-based multi-disciplinary company called RAZR. link

-IPG has released its Q3 earnings report. Some items of note include third quarter organic revenue increase of 2.8% and operating income of $141.5 million. Check out the full details here.

-London-based agency Space has welcomed Jason Nicholas, former Billington Cartmell Group MD, as joint managing partner.

-After 50 years of family ownership, British boot staple Dr. Martens are now up for sale. link

-According to a new report from food industry research and consultancy firm Technomic. Subway’s ads rank highest among customers in terms of effectiveness. link

-Thirty-year-old chain Rita’s Italian Ice has appointed New Jersey’s Sigma Group as AOR.