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Posts Tagged ‘Jason Norcross’

Robert Downey Jr. and Friends Blow Stuff Up for Newest ‘Call of Duty’ Title

What better time to talk about violent dystopian survival techniques than when most of the East Coast is about to be plunged underwater? Yes, for all of you who still have access to Internet, it’s probably better you watch this new spot for Call Of Duty: Black Ops 2 from Activision and 72andSunny then read some silly rag like the New York Times, despite the latter’s recent removal of its paywall.

Directed by Guy Ritchie, the same Brit who gave us such modern action movie classics as Lock, Stock and Two Smoking Barrels, Snatch, and, uh, Swept Away, this trailer finds us in a post-apocalyptic Times Square defended by Ironman himself, Robert Downey Jr. Known for defeating villains like Loki and drug addiction, Downey and Internet celebs  “iJustine” and “FPSRussia” band together to fight against the zombie uprising.

The spot serves as a continuation of the “There’s a Solider in All of Us” campaign that 72andSunny used during the release of Call of Duty: Modern Warfare 3. If you’ll recall, that series of spots utilized a cavalcade of celebrities on TV, with appearances from the likes of Jonah Hill, Kobe Bryant and Sam Worthington. As COD:BO 2 approaches its mid-November release date, it’s probably a safe bet to assume we’ll be seeing a lot more of Hollywood with future trailers. Credits after the jump.

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Samsung Once Again Busts Apple Worshippers’ Chops in Latest Galaxy Spot

As Samsung’s patent war with Apple rages on, the former has wasted no time in busting the latter’s balls–well, at least those of its devotees–in a new spot that launched not so coincidentally around the time the iPhone 5 hits shelves. Once again, 72andSunny takes square aim at the fanboys and girls anxiously waiting for hours in line for Apple’s next great product (even a huge storm couldn’t drive away the hordes we saw standing outside a Best Buy in Union Square on Tuesday), which according to Samsung boasts many of the same features that are already found in the Galaxy S III. The ultimate kicker, though, is that with a barrel full of snark in tow, Samsung and 72 convey the message here that the iPhone is now better suited for moms and dads. Zing! Credits after the jump.

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72andSunny Welcomes New ECD…and Oh Yeah, One More Thing

Let’s first get through the formalities and let you know, even though you all probably know, that TBWA vet Scott Trattner has joined up with 72andSunny as executive creative director. The eight-year \Media Arts Lab vet co-created the “Mac vs. PC” campaign for Wall Street’s MVP. In a statement, 72andSunny chief exec John Boiler breaks it down, saying, “Scott’s track record for creating colossal impact on behalf of his clients is second to none. His work has not only shaped one of the biggest brands in the world, but redefined industries. Jason and Frank have led some of the most notable campaigns in the world and are cultural keystones. Moving to this new structure will allow us to scale our culture and best practices while maintaining our relentless focus on creative excellence.”

The “Frank” Boiler is referring to is Frank Hahn, who along with Jason Norcross (promoted to partner nearly a year ago) has been bumped up to executive creative directors at the SoCal-based, MDC-owned agency.

Update: For the sake of keeping folks out of trouble, we’ll let the original rant pass by the wayside. Sorry for it, but I still think AdAge really needs to get over itself. You are not the monolith you think you are.

Bisous,

=-Kiran

 

The Future Looks Bleak in ‘Call of Duty: Black Ops 2′ Doc

Following the reveal trailer that aired during last night’s NBA playoffs and showed actual game play, Activision has now unveiled the full-length, two-minute documentary for Call of Duty: Black Ops 2 which was created by The Ant Farm and 72andSunny. Shot in Washington D.C. and featuring an appearance from none other than good ol’ Ollie North, the online film dramatically details the weapons of the future and looks realistic and grim enough to have us believe we’ll be wandering the desolate road with Viggo Mortensen and his son in the coming years. Check out credits if so inclined after the jump.

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Hill & Worthington: Your New ‘Call of Duty’ Action Heroes

Three months after snagging Call of Duty duties from TBWA\Chiat\Day LA, 72andSunny has rolled out its new work for the Activision franchise, which from the looks of it, doesn’t drift too far from the gonzo, celebrity-driven approach employed by Chiat for Black Ops. But instead of Jimmy Kimmel and Kobe Bryant, this time we have Avatar‘s Sam Worthington and a slimmed-down, unlikely hero in Jonah Hill, who play vet and noob, respectively, as well as Superman himself, Dwight Howard. The spot, directed by Peter Berg and featuring the rather appropriate “Shoot to Thrill” from AC/DC, is just as over-the-top as the game play itself and dominated commercial breaks during yesterday’s NFL coverage. It’s something Michael Bay would surely approve of, but where does 72andSunny’s Call of Duty debut rank when it comes to video game ad of the year? Modern Warfare 3, by the way, hits shelves tomorrow.

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72andSunny Promotes First Two Creatives to Partners

It took seven years, which seems like an eternity these days as far as agency tenure goes, but 72andSunny ( Fiat USA’s new AOR) has promoted stalwarts and the agency’s first two creative hires in Jason Norcross and Bryan Rowles (pictured) to partners (their specialties lie in copywriting and design, respectively).

The pair has worked as creative directors at MDC-owned 72andSunny and were responsible for campaigns including “Next Level” for Nike. Their next effort for Activision, dubbed “Skylanders,” is expected to break in October. 72andSunny founder John Boiler says, “They helped build this place brick by brick. Including them as partners is a recognition of their contribution and a platform for them to keep taking 72andSunny to new heights.”

 


Norman, Reilly, Credle Among 2011 One Show Jury

It fell through the cracks last week, but what the hell,  in case you haven’t heard and are interested, we have the list of who’s playing judge and jury in the 36th Annual One Show, which will take place on May 12 at Lincoln Center’s Alice Tully Hall in NYC. Those of you vying for Gold, Silver and Bronze Pencils, check out who’ll be poring over and critiquing your work come April 3-10, 2011 after the jump. By the way, One Show deadline entry is Jan. 31.

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